Social Media & Product Marketing Manager

Job Description

Role & responsibilities Social Media Strategy & Management Develop and execute social media strategies across platforms (Instagram, LinkedIn, Twitter, Facebook, etc.) Plan and schedule content in coordination with product launches and brand goals Monitor performance metrics and optimize engagement and reach Vendor Coordination & Management Identify and manage third-party vendors for content creation, design, paid campaigns, and influencer collaborations Ensure timely delivery and quality standards of outsourced work Act as the primary liaison between the company and external agencies Product Visualization & Content Oversight Oversee visual representation of products on digital platforms Work with vendors to create compelling graphics, videos, and campaign assets Ensure alignment of visuals with brand identity Market Research & Trend Analysis Conduct competitive analysis and audience research Identify market trends and suggest product positioning strategies Provide insights and reports to management for decision-making Campaign Planning & Execution Create and execute promotional campaigns for new product releases or seasonal promotions Track KPIs such as reach, conversion, click-through rates, and ROI Adjust campaigns based on performance metrics and management directives. Preferred candidate profile Bachelor's degree in Marketing, Communications, or related field 2+ years of experience in social media marketing or digital product branding Strong understanding of digital marketing tools and social media platforms Excellent communication and project management skills Experience working with outsourced vendors or creative agencies Self-starter with ability to work independently and deliver results Nice to Have: Experience in product-based startups or early-stage companies Familiarity with Canva, Adobe Suite, or similar design tools Knowledge of SEO and paid marketing (Google Ads, Meta Ads) Interested Candidate can call - HR Shraddha - 7738052653