Social Media Marketing Specialist

Company Description

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Role Description

This is a full-time, on-site role located in Chennai for a Social Media Marketing Specialist. The primary responsibilities include planning and executing social media marketing campaigns, creating engaging content, analyzing campaign performance, and staying updated on market trends to optimize strategies. The individual will collaborate with internal teams to align social media efforts with broader marketing and branding goals.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation.
• Strong knowledge of Digital Marketing and general Marketing strategies.
• Excellent Communication skills to articulate ideas and collaborate with team members effectively.
• Ability to analyze social media performance metrics and adapt strategies accordingly.
• Understanding of latest industry trends and platform updates in social media and marketing domains.
• Previous experience in a similar role is a plus.
• Bachelor's degree in Marketing, Communication, or a related field is preferred.