Social Media Marketing Specialist

Role & responsibilities

Job Title:

Job Type:

Role Objective:

Key Responsibilities:

Social Media Strategy:

• Grow followers and engagement across Instagram, Facebook, LinkedIn, X, and YouTube.
• Plan monthly content aligned with clinics activities and trends.
• Use viral formats and challenges to boost visibility.

Content Creation:

• Produce Reels, stories, carousels, and short videos showcasing student life, campus events and academic highlights.
• Write compelling captions with CTAs.
• Use Canva, CapCut, Adobe Express, and Meta tools for content creation and scheduling.
• Cover daily surgeries, clinic updates and achievements with real-time and scheduled posts.

Analytics:

• Monitor and analyze post performance using platform analytics and reporting tools.
• Track KPIs such as follower growth, engagement rate, reach, impressions, and influencer campaign impact.
• Prepare monthly performance reports with insights and improvement strategies.

Requirements:

• Bachelors in Marketing, Media, or related field.
• 2 - 4 years in social media
• Knowledge of Gen Z trends and platform algorithms.
• Influencer campaign experience.
• Proficient in design and scheduling tools.
• Strong communication skills. Photography/video skills a plus.