Social Media Marketing Specialist

As a Social Media Marketing Specialist at our company, you will play a crucial role in creating, curating, and managing engaging content across various social media platforms. Your primary responsibility will involve interacting with our online community, implementing marketing campaigns to enhance brand visibility, and driving customer engagement. Your key responsibilities will include developing and executing social media content strategies tailored to each platform, creating compelling content like graphics, videos, and posts that resonate with our brand's voice and objectives, maintaining content calendars for consistent posting, and actively engaging with followers by responding to inquiries and comments. Additionally, you will be required to monitor brand conversations, manage customer feedback, and escalate issues when necessary. As part of your role, you will design and implement social media advertising campaigns on platforms such as Facebook Ads and Instagram Ads to promote brand initiatives, products, and services. Tracking campaign performance, analyzing data to optimize engagement and ROI, and generating monthly reports to evaluate campaign effectiveness will also be key aspects of your job. Collaboration with marketing, content, and creative teams is essential to ensure a unified brand message. You will be expected to stay abreast of industry trends, platform updates, and new tools to maintain our brand's competitive edge on social media. To be successful in this role, you must possess a Bachelor's degree in Marketing, Communications, or a related field, or relevant experience. A minimum of 2 years" experience in social media marketing or digital marketing roles is preferred. Proficiency in social media platforms, experience with tools like Hootsuite and Adobe Creative Suite, and the ability to manage paid advertising campaigns are essential skills required for this position. Strong written and verbal communication skills, creativity, attention to detail, and the ability to work independently and collaboratively are also important traits. While not mandatory, familiarity with SEO, PPC, and email marketing strategies, knowledge of influencer marketing, and experience with analytics and reporting tools are considered advantageous for this role.,