Social Media Marketing Executive

Key Responsibilities

• Develop, implement and optimize the social media strategy across platforms (such as Facebook, Instagram) to align with business goals.
• Create, edit, publish and share engaging content (text, images, video) that builds meaningful connections and encourages community members to take action.
• Manage and oversee social media communities — responding to comments and customer queries in a timely manner; monitoring and reporting on feedback and online reviews.
• Work with marketing, sales and product teams to create a social “voice”, align campaigns with product launches, promotions, and events.
• Develop and manage a content calendar; coordinate with designers, videographers and copywriters to produce high-quality assets.
• Monitor competitor activity and industry trends; benchmark performance and identify opportunities or gaps.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field (or equivalent experience).
• Proven work experience in social media marketing or as a Digital Marketing Specialist for 0-1 year.
• Strong knowledge of current social media trends, algorithms and best practices.
• Basic graphic design or video editing skills (or comfortable working with designers) and familiarity with tools such as Canva
• Familiarity with Excel/Google Sheets, social media management tools.

Preferred

• Experience working in Digital Marketing Industry.
• Basic understanding of SEO and content marketing.
• Experience managing budgets for paid social campaigns.
• Certifications such as Facebook Blueprint, Google Analytics.

Job Types: Full-time, Fresher

Pay: ₹8,000.00 - ₹10,000.00 per month

Application Question(s):

• Do you have your own laptop?

Work Location: In person