Social Media Marketing Executive

Designation : Social Media Marketing (SMM) Executive

Department : Marketing – Social Media Team

Reports To : Marketing Manager

Location : Hyderabad, India

About the Company

Autocracy Machinery is India’s leading manufacturer of specialty construction, agricultural, and infrastructure machinery. We design and build custom, high-performance machines and attachments that deliver safer, faster, and more efficient project outcomes. Backed by strong R&D and innovation, we are proud to Make in India and Make for the World, driving our vision to position India as a global hub for world-class machinery and technology.

About the Role

We’re looking for a strategic and creative Social Media Marketing Executive who can think beyond posts and hashtags, someone who can understand different audiences, craft tailored content strategies, and build a strong digital presence for Autocracy Machinery.

In this role, you’ll get the freedom to experiment, analyze, and execute campaigns that tell powerful stories about innovation, engineering, and impact. You’ll collaborate with our content, design, and video teams, and learn how to drive measurable business outcomes through digital strategy.

What You’ll Do

• Develop and execute social media strategies that drive brand awareness, engagement, and leads.
• Create tailored content plans and calendars for different target audiences — EPC contractors, project heads, farmers, and industry professionals.
• Work with the creative team to produce engaging posts, reels, carousels, and videos across LinkedIn, Instagram, Facebook, X, and YouTube.
• Track and analyze KPIs (reach, engagement, conversions) to refine campaigns and report actionable insights.
• Stay ahead of social trends, competitor activity, and algorithm updates to keep our brand relevant.
• Engage meaningfully with our online community — answering queries, joining conversations, and representing our brand voice.
• Maintain brand consistency and storytelling across all channels.

What We’re Looking For

• 2–5 years of experience in social media marketing.
• A strategic thinker who understands audience behavior and can tailor content accordingly.
• Proven experience managing platforms like LinkedIn, Instagram, Facebook, X, and YouTube.
• Ability to use tools like Zoho Social, Buffer, Hootsuite, or similar.
• Strong writing, communication, and visual sense.
• Analytical mindset — you love metrics and can turn data into decisions.
• Creative, proactive, and capable of working independently.
• A degree in Marketing, Communications, or Digital Media preferred.

Why Join Us

• Work on real impact projects — telling stories of machines shaping India’s infrastructure.
• Learn end-to-end campaign strategy, not just posting.
• Collaborate with an innovative team that values creativity and ownership.
• Be part of a company that’s Made in India, Making for the World.
• Freedom to experiment, test ideas, and grow your strategic marketing skills.

You’ll Love This Role If You Are

• A self-starter who takes ownership.
• A strategic thinker who also loves execution.
• Curious, data-driven, and passionate about B2B storytelling.
• Excited to learn, grow, and make your mark in a growing Indian brand.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Expected Start Date: 28/10/2025