Social Media Marketing Executive

The Social Media Marketing Executive plays a crucial role in our vibrant marketing team, dedicated to enhancing our brand's visibility on various social media platforms. As a strategic and creative leader, your main responsibility will be to develop and implement engaging social media campaigns that inform, captivate, and inspire audiences. This role demands a candidate who possesses a deep interest in social media trends, a flair for design, and the ability to align content with business objectives to drive brand awareness and customer interaction. Collaboration with cross-functional teams is essential to ensure consistent messaging and brand identity across all channels. Your innovative ideas will be instrumental in elevating our digital marketing endeavors, crafting a compelling online narrative that attracts and retains followers. Responsibilities Develop and implement social media strategies that are in line with business goals and marketing objectives. Create, curate, and manage all content published on social media platforms like Facebook, Twitter, and Instagram. Engage with users in a timely and engaging manner across all social media channels. Design and execute social media advertising campaigns, evaluate effectiveness, and make necessary adjustments. Analyze key metrics, offer actionable insights to optimize social media strategies and content. Ensure consistent messaging and branding across all channels by collaborating with cross-functional teams. Stay informed about the latest social media trends and best practices to maintain innovative strategies. Collaborate with influencers and bloggers to enhance community engagement and expand brand visibility. Manage social media tools and platforms for scheduling, analytics, and communication improvements. Conduct training sessions for internal teams on the latest social media marketing techniques. Develop comprehensive social media content calendars for strategic planning. Manage public feedback and reputation through proactive and reactive community management efforts. Requirements Bachelor's degree in Marketing, Communication, or a related field. Proven experience in social media marketing with a successful campaign portfolio. Proficiency in social media platforms, tools, and analytics software. Strong communication and interpersonal skills with great attention to detail. Ability to manage multiple projects independently and meet deadlines effectively. Creative problem-solving skills and a passion for creating engaging content and strategies. Experience in paid social media advertising and understanding of A/B testing methodologies.,