Social Media Marketing Executive

Job Description

Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter (X), Facebook (Meta Platforms) etc.) Design and implement Social Media strategies along with creatives and content Launch optimized online adverts through Google Adwords, Facebook (Meta Ads) etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Expert with planning and implementing paid campaigns with Facebook Ad Manager, Google AdWords/PPC, Google Shopping, etc. Collaborate with designers to improve user experience Maintain partnerships with media agencies and vendors Skills And Qualifications Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills Report Creation. To ensure timely ORM activity for the brand on the channels. Person Specifications: Qualifications Bachelors and or any field majoring in marketing Skills Creativity , Accountable, Strategic planning, Excellent Communication, Analytical