Social Media Marketing & Ads Specialist

We are seeking a highly motivated and creative Social Media & Ads Manager to join our team.

This role involves managing Google Ads, Facebook/Instagram Ads, and social media campaigns with a strong focus on generating leads, improving ROI, and staying ahead of the competition.

The ideal candidate will have the ability to self-research, analyze competitor campaigns, and bring fresh, innovative ad strategies to drive business growth.

Responsibilities:

• Plan, create, and manage Google Ads, Facebook & Instagram Ads campaigns.
• Research competitors’ marketing strategies and develop unique, trend-based ad ideas.
• Write engaging ad copy tailored for different platforms and audiences.
• Design ad creatives (banners, social graphics, short videos, carousels, etc.) using Canva, Figma, or other tools.
• Monitor and optimize campaigns for maximum ROI.
• Manage and grow social media presence across platforms with a consistent brand voice.
• Stay updated on the latest advertising and social media trends.
• Prepare performance reports and provide insights to improve campaigns.

Requirements:

• Proven experience in Google Ads & Meta Ads Manager.
• Strong understanding of social media marketing strategies.
• Good eye for design, attention to detail, and ability to create scroll-stopping creatives.
• Excellent copywriting and communication skills.
• Ability to self-research and innovate based on competitor analysis.
• Proficiency with Canva (Figma knowledge is a great plus).
• Knowledge of analytics tools (Google Analytics, Meta Insights, etc.).
• Strong problem-solving skills and proactive attitude.

Nice to Have:

• Experience with other platforms (LinkedIn Ads, TikTok Ads, YouTube Ads).
• Knowledge of SEO, landing page optimization, or email marketing.

Benefits:

• Opportunity to work on diverse projects and industries.
• Collaborative and supportive team environment.
• Freedom to experiment and bring creative ideas to life.
• Growth-oriented role with performance bonuses.

Job Types: Full-time, Permanent

Pay: ₹8,000.00 - ₹13,000.00 per month

Benefits:

• Leave encashment
• Paid sick time

Work Location: In person