Job
Description
Job Title: Social Media Manager Location: [City, Office/Remote/Hybrid] Employment Type: Full-time Department: Marketing / Digital Media Reports To: Marketing Head / Brand Manager About the Role: We are looking for a creative, strategic, and highly organized Social Media Manager to lead our social media presence across platforms. You will be responsible for building our brand online, growing community engagement, and executing data-driven strategies to increase reach and conversions. Key Responsibilities: Strategy & Planning Develop and implement a results-driven social media strategy aligned with overall marketing goals. Plan monthly and quarterly content calendars across all relevant platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.) Content Creation & Management Collaborate with designers, copywriters, and videographers to create engaging content (posts, reels, stories, shorts, etc.) Oversee the publishing schedule and ensure consistency in tone, voice, and visual style. Community Engagement Monitor and respond to messages, comments, and mentions promptly to foster brand engagement. Engage with influencers, customers, and brand advocates. Analytics & Reporting Track performance metrics (reach, engagement, follower growth, conversions) and optimize campaigns accordingly. Generate monthly reports and insights to guide future strategies. Advertising & Budget Manage paid social media campaigns (Facebook Ads, Instagram Ads, Google ads, Search campaigns LinkedIn ads etc.) Collaborate with the media buying team to ensure effective ad placements and ROI. Trend Monitoring Stay updated with the latest social media trends, tools, platform updates, and competitor activities. Identify and leverage real-time opportunities and viral moments. Requirements: Bachelors degree in Marketing, Communication, Digital Media, or related field 35 years of proven experience managing social media accounts for brands. Strong knowledge of platform algorithms, analytics tools (Meta Business Suite, Insights, Google Analytics). Proficiency in tools like Canva, Buffer, Hootsuite, or similar. Excellent communication skills (written and verbal). Creative mindset with attention to detail and a passion for storytelling. Preferred Skills: Experience with influencer collaboration and social media ad management. Knowledge of SEO, content marketing, and video editing is a plus. Ability to multitask, manage deadlines, and work in a fast-paced environment. What We Offer: A dynamic and collaborative work environment Opportunities for career growth and training Flexible work options (as applicable) Competitive salary and performance-based incentives
