Social Media Manager

Job Title:

About the Role:

Social Media Manager

Key Responsibilities:

• Strategy & Planning

• Develop and implement a results-driven social media strategy aligned with overall marketing goals.
• Plan monthly and quarterly content calendars across all relevant platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.)
  

• Content Creation & Management

• Collaborate with designers, copywriters, and videographers to create engaging content (posts, reels, stories, shorts, etc.)
• Oversee the publishing schedule and ensure consistency in tone, voice, and visual style.
  

• Community Engagement

• Monitor and respond to messages, comments, and mentions promptly to foster brand engagement.
• Engage with influencers, customers, and brand advocates.
  

• Analytics & Reporting

• Track performance metrics (reach, engagement, follower growth, conversions) and optimize campaigns accordingly.
• Generate monthly reports and insights to guide future strategies.
  

• Advertising & Budget

• Manage paid social media campaigns (Facebook Ads, Instagram Ads, Google ads, Search campaigns LinkedIn ads etc.)
• Collaborate with the media buying team to ensure effective ad placements and ROI.
  

• Trend Monitoring

• Stay updated with the latest social media trends, tools, platform updates, and competitor activities.
• Identify and leverage real-time opportunities and viral moments.
  

Requirements:

• Bachelors degree in Marketing, Communication, Digital Media, or related field
• 35 years of proven experience managing social media accounts for brands.
• Strong knowledge of platform algorithms, analytics tools (Meta Business Suite, Insights, Google Analytics).
• Proficiency in tools like Canva, Buffer, Hootsuite, or similar.
• Excellent communication skills (written and verbal).
• Creative mindset with attention to detail and a passion for storytelling.
  

Preferred Skills:

• Experience with influencer collaboration and social media ad management.
• Knowledge of SEO, content marketing, and video editing is a plus.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.
  

What We Offer:

• A dynamic and collaborative work environment
• Opportunities for career growth and training
• Flexible work options (as applicable)
• Competitive salary and performance-based incentives