Role Overview: As the Brand Manager, you will be the voice and guardian of our brand identity. You will oversee brand strategy, campaign execution, creative development, and cross-platform communication, ensuring consistent messaging across all touchpoints. This role requires close collaboration with internal teams and external partners to drive brand value and visibility in a competitive market. Key Responsibilities: Brand Strategy & Positioning Define and implement the companys brand vision, values, and tone. Ensure consistent branding across digital, print, on-ground, and media platforms. Campaign Management Develop and execute monthly/quarterly brand campaigns for new and ongoing projects. Track performance metrics and make data-backed adjustments to enhance campaign impact. Creative Oversight Lead creative development across visual and written assets including videos, brochures, hoardings, and digital creatives. Ensure adherence to brand guidelines across all marketing materials. Digital Branding Collaborate with digital marketing teams to manage and grow presence on platforms like Instagram, Facebook, LinkedIn, and YouTube Shorts. Oversee performance marketing campaigns (Google Ads, Facebook Ads), reviewing and refining strategies regularly. Coordinate website content and SEO to improve online brand visibility. Team & Vendor Management Work with internal design, content, and video teams for timely execution of campaigns. Manage third-party vendors, advertising agencies, influencers, media partners, and printers. Brand Events & PR Support branding efforts at launch events, real estate expos, and customer experience activations. Handle PR communications and ensure alignment with brand identity. Market & Competitor Research Stay updated with industry trends, competitor strategies, and buyer insights to inform brand decisions. Qualifications & Skills: Bachelor’s or Master’s degree in Marketing, Branding, Mass Communication, or a related field. 3–6 years of experience in brand management, preferably in real estate, lifestyle, or luxury sectors. Knowledge of digital and performance marketing best practices. Excellent communication, storytelling, and copywriting skills. Ability to manage cross-functional teams and external agencies. Strong creative vision and attention to design details. Strong organizational skills and ability to manage multiple deadlines in a fast-paced environment. What We Offer: Opportunity to lead branding for a growing real estate organization. Dynamic, creative, and collaborative work environment. Exposure to premium project launches and full-scale brand campaigns. Long-term career growth potential in a stable and expanding industry. Pay: 4,50,000 – 9,00,000 per annum Schedule: Day shift Supplemental Pay: Performance-based bonuses Experience Required: Brand Manager – 3 to 8 years (Preferred) Expected Start Date: 01/06/2025 Let me know if you'd like this formatted as a PDF or Word file for job portal posting or company HR documentation.
Job Title: Social Media Manager Location: [City, Office/Remote/Hybrid] Employment Type: Full-time Department: Marketing / Digital Media Reports To: Marketing Head / Brand Manager About the Role: We are looking for a creative, strategic, and highly organized Social Media Manager to lead our social media presence across platforms. You will be responsible for building our brand online, growing community engagement, and executing data-driven strategies to increase reach and conversions. Key Responsibilities: Strategy & Planning Develop and implement a results-driven social media strategy aligned with overall marketing goals. Plan monthly and quarterly content calendars across all relevant platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.) Content Creation & Management Collaborate with designers, copywriters, and videographers to create engaging content (posts, reels, stories, shorts, etc.) Oversee the publishing schedule and ensure consistency in tone, voice, and visual style. Community Engagement Monitor and respond to messages, comments, and mentions promptly to foster brand engagement. Engage with influencers, customers, and brand advocates. Analytics & Reporting Track performance metrics (reach, engagement, follower growth, conversions) and optimize campaigns accordingly. Generate monthly reports and insights to guide future strategies. Advertising & Budget Manage paid social media campaigns (Facebook Ads, Instagram Ads, Google ads, Search campaigns LinkedIn ads etc.) Collaborate with the media buying team to ensure effective ad placements and ROI. Trend Monitoring Stay updated with the latest social media trends, tools, platform updates, and competitor activities. Identify and leverage real-time opportunities and viral moments. Requirements: Bachelors degree in Marketing, Communication, Digital Media, or related field 35 years of proven experience managing social media accounts for brands. Strong knowledge of platform algorithms, analytics tools (Meta Business Suite, Insights, Google Analytics). Proficiency in tools like Canva, Buffer, Hootsuite, or similar. Excellent communication skills (written and verbal). Creative mindset with attention to detail and a passion for storytelling. Preferred Skills: Experience with influencer collaboration and social media ad management. Knowledge of SEO, content marketing, and video editing is a plus. Ability to multitask, manage deadlines, and work in a fast-paced environment. What We Offer: A dynamic and collaborative work environment Opportunities for career growth and training Flexible work options (as applicable) Competitive salary and performance-based incentives