Social Media Manager

2 - 5 years

10 - 15 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We're Hiring: Social Media Manager

Key Responsibilities

Strategy & Content Ownership

  • Develop and execute platform-specific organic content strategies for Instagram, LinkedIn, Facebook, YouTube & Twitter for

    Mealawe

    ,

    Navmool

    , and

    DeskDyne

  • Build monthly content calendars that reflect campaigns, offers, seasonal moments, user stories, and brand building
  • Ensure brand voice, tone, and design guidelines are consistently followed across platforms

Content Collaboration & Publishing

  • Collaborate with internal design/video teams to create reels, carousels, static posts, testimonials, behind-the-scenes, UGC-style content, and more
  • Schedule and post content regularly using tools like Buffer, Later, or Meta Suite
  • Repurpose content for maximum reach across platforms (e.g., Reels Shorts Stories)

Organic Metrics & Insights

  • Track key post metrics such as reach, engagement rate, video views, saves, shares, and comments
  • Analyze performance of content buckets (e.g. Reels vs Carousels vs UGC) and identify improvement areas
  • Present monthly performance reports with insights and action points
  • Share creative performance feedback to design/video team based on post results

Community & Engagement

  • Respond to DMs, tags, and comments to build a loyal and engaged audience
  • Coordinate with influencers, creators, or happy customers for reposts, collaborations, and testimonials
  • Monitor trends, reels formats, platform algorithm changes, and jump on moment marketing opportunities

Cross-Functional Collaboration

  • Coordinate with the

    in-house performance marketing team

    for campaign creatives and timeline alignment (No ad setup required)
  • Work closely with brand heads and founders for product launches, PR stories, and digital brand messaging

Requirements

  • 35 years of experience managing social media for B2C/D2C/startup brands
  • Proven ability to scale or build a brand’s social presence organically
  • Excellent understanding of

    Instagram Reels, Stories, Carousels, LinkedIn strategy, and YouTube Shorts

  • Strong command of copywriting, storytelling, and visual thinking
  • Familiar with social media management tools (Meta Suite, Canva, Buffer, Later, etc.)
  • Experience managing multiple brands is a plus

You’ll Thrive If You...

  • Think like a content strategist, not just a poster
  • Love tracking organic reach and finding creative growth hacks
  • Keep up with social trends, meme formats, and viral formats
  • Take ownership and are not afraid to experiment

Why Work with Us?

  • Shape the digital voice of three purpose-driven brands
  • High ownership, zero micromanagement
  • Work directly with brand heads and founders
  • Competitive salary + performance-based bonuses
  • Fast-moving, creative, startup-style environment

How to Apply

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