Social Media Manager (WFM)

About the Role:

Social Media Executive

Responsibilities:

Content Planning & Creation

• Build a monthly content calendar for both locations.
  
• Post

  10 feed posts/week per location

  (offers, workouts, events, member stories).
• Create

  10 reels/week

  showcasing gym culture, transformations, and promotions.
• Share

  daily stories

  on Instagram and Facebook with real-time updates.

Community Management

• Respond to comments, messages, and tags within

  24 hours

  .
• Repost member content, highlight milestones, and encourage engagement.
  
• Maintain a strong local voice and

  46% average engagement rate

  .

Growth & Lead Support

• Drive

  15–25 organic leads/month per location

  .
• Grow followers

  by 30% monthly

  through content, collaborations, and strategy.
• Work with local influencers and members to expand reach and credibility.
  

Paid Ads Support

• Collaborate with the marketing team to create

  ad creatives and videos

  for Meta ads.
• Ensure all visuals, messages, and CTAs align with brand goals and campaign objectives.
  

Performance Tracking

• Monitor analytics and report on follower growth, engagement, reach, and leads.
  
• Submit a

  weekly performance report

  every Monday with insights and action steps.

Team Collaboration

• Coordinate with trainers, gym managers, and front desk to feature classes, offers, and events.
  
• Turn real gym activity into high-performing content and campaigns.
  

Retention-Focused Content

• Use attendance insights to create content that re-engages inactive members (e.g., “We Miss You” stories).
  
• Highlight long-term members and transformations to support community retention goals.
  

Key Requirements:

• 3–5 years of experience

  managing social media for fitness or wellness brands (high-ticket experience is a plus).
• Strong understanding of the

  customer journey

  ,

  sales funnels

  , and how to create content that supports

  paid platforms like Meta

  .
• Highly

  data-driven

  with proven ability to analyze and optimize performance.
• Clear understanding of

  branding, visual storytelling

  , and aesthetic execution.
• Proficiency with tools like

  Canva, Adobe Suite, CapCut, Meta Ads Manager, Creator Studio, Captions.ai, and ElevenLabs.ai

  .
• Strong copywriting skills — able to write clear, engaging hooks, captions, and CTAs.
  

Why Work With Us?

Craigieburn and Truganina