Keystone Fitness Club

About the Role: Were looking for a creative and results-driven Social Media Executive to lead content and growth across our two gym locations Craigieburn and Truganina . Youll take full ownership of our social media leading content, growing community, generating leads, and driving real results in line with the Keystone brand. Responsibilities: Content Planning & Creation Build a monthly content calendar for both locations. Post 10 feed posts/week per location (offers, workouts, events, member stories). Create 10 reels/week showcasing gym culture, transformations, and promotions. Share daily stories on Instagram and Facebook with real-time updates. Community Management Respond to comments, messages, and tags within 24 hours . Repost member content, highlight milestones, and encourage engagement. Maintain a strong local voice and 46% average engagement rate . Growth & Lead Support Drive 15–25 organic leads/month per location . Grow followers by 30% monthly through content, collaborations, and strategy. Work with local influencers and members to expand reach and credibility. Paid Ads Support Collaborate with the marketing team to create ad creatives and videos for Meta ads. Ensure all visuals, messages, and CTAs align with brand goals and campaign objectives. Performance Tracking Monitor analytics and report on follower growth, engagement, reach, and leads. Submit a weekly performance report every Monday with insights and action steps. Team Collaboration Coordinate with trainers, gym managers, and front desk to feature classes, offers, and events. Turn real gym activity into high-performing content and campaigns. Retention-Focused Content Use attendance insights to create content that re-engages inactive members (e.g., “We Miss You” stories). Highlight long-term members and transformations to support community retention goals. Key Requirements: 3–5 years of experience managing social media for fitness or wellness brands (high-ticket experience is a plus). Strong understanding of the customer journey , sales funnels , and how to create content that supports paid platforms like Meta . Highly data-driven with proven ability to analyze and optimize performance. Clear understanding of branding, visual storytelling , and aesthetic execution. Proficiency with tools like Canva, Adobe Suite, CapCut, Meta Ads Manager, Creator Studio, Captions.ai, and ElevenLabs.ai . Strong copywriting skills — able to write clear, engaging hooks, captions, and CTAs. Why Work With Us? Keystone Fitness is more than a gym — we’re a results-focused community helping everyday people transform physically and mentally. You'll play a key role in showing the impact we make at both Craigieburn and Truganina , while working in a creative, fast-paced environment with room to grow.