Job
Description
Seeking a seasoned Social Media Marketing expert to drive brand presence, create engaging content, and manage influencer campaigns. Requires 5-10 years in digital marketing, ads management, and analytics. Strong communication and collaboration skills needed. Responsibilities: Social Media Strategy & Management: Develop, implement, and manage comprehensive social media strategies to increase brand awareness, engagement, and audience growth across various platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok, YouTube). Content Creation & Curation: Lead the creation, curation, and scheduling of engaging, high-quality, and on-brand content (visuals, videos, written posts) optimized for each social channel. Influencer Marketing: Identify, recruit, and manage influencer collaborations and campaigns from concept to execution and analysis. Paid Social Advertising: Plan, execute, and optimize paid social media campaigns across platforms, managing budgets and targeting to maximize ROI. Performance Analysis & Reporting: Monitor, analyze, and report on social media performance using relevant analytics tools, providing actionable insights and recommendations for optimization. Community Management: Engage with the online community, respond to comments and messages, and foster a positive brand image. Trend Monitoring: Stay current with social media trends, tools, applications, channels, design, and strategy to ensure the brand remains innovative and competitive. Cross-functional Collaboration: Work closely with marketing, creative, product, and sales teams to ensure cohesive brand messaging and integrated campaigns.