Social Media Manager

Responsibilities:

• Develop and execute social media strategies to grow brand awareness, engagement, and audience across platforms (Instagram, Facebook, LinkedIn, TikTok)
• Create, edit, and publish engaging multimedia content including graphics, videos, and written posts tailored for each platform
• Manage paid social media advertising campaigns, including audience targeting, budget allocation, A/B testing, and performance optimization
• Collaborate with marketing and sales teams to align social media content with broader campaign goals and brand messaging
• Monitor social media trends, platform updates, and competitor activity to inform strategy and content development
• Maintain and manage a content calendar to ensure consistent and timely posting across platforms
• Analyze performance metrics and generate reports to assess campaign effectiveness and inform future strategies
• Engage with followers, respond to comments and messages, and foster a sense of community across platforms
• Stay current with best practices in content creation and video editing tools (Adobe Creative Suite, Canva, etc.)
• Coordinate with influencers, partners, and collaborators for co-branded content and campaigns
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone

Requirements:

• Experience in social media management
• Experience in content creation
• Experience in video editing
• Experience in running social media ad campaigns
• Able to curate an aesthetically pleasing social media feed
• Ability to work independently with minimal supervision
• Ability to prioritize
• Ability to manage time efficiently

Nice to haves:

• Previous experience managing restaurant social media pages is a plus

Work location:

- In Person