Social Media Manager

Social Media & Content Lead | Noida |

About the Role:

Social Media & Content Leader

Key Responsibilities:

Strategy & Leadership

• Develop and lead a global social media and content strategy aligned with the brand vision.
• Position the brand as a thought leader in wellness, Ayurveda, and holistic health.
• Ensure consistency of brand voice across all platforms and campaigns.

Content & Storytelling

• Lead end-to-end content creation: blogs, videos, reels, podcasts, emailers, campaigns, etc.
• Build storytelling frameworks to highlight Ayurveda's modern relevance in global wellness.
• Collaborate with experts, doctors, influencers, and wellness communities for authentic content.

Social Media Excellence

• Manage presence across Instagram, YouTube, LinkedIn, Facebook, Pinterest, X, and emerging platforms.
• Develop viral content strategies to scale reach and engagement.
• Design campaigns to build user communities and drive customer acquisition.
• Track performance using analytics tools and provide actionable insights.

Growth & Performance

• Own social media KPIs: reach, engagement, leads, conversion, and brand sentiment.
• Optimize campaigns using data insights to increase followers, engagement, and customer base.
• Manage paid and organic strategies for global audience growth.

Collaboration & Innovation

• Partner with design, PR, e-commerce, and product teams for integrated campaigns.
• Identify collaborations with influencers, wellness experts, and media globally.
• Stay ahead of trends in digital marketing, AI tools, and content technology.

Key Requirements:

• 12+ years of experience in content marketing, digital & social media strategy (preferably with global brands in wellness, fmcg, beauty, pharmaceutical, healthcare, or consumer sectors).
• Proven track record of building global brands through content and social media.
• Strong understanding of analytics, insights, and performance measurement.
• Ability to analyze and present social media metrics to leadership.
• Excellent leadership, communication, and storytelling skills.
• Global cultural awareness with the ability to localize content for diverse markets.
• Passion for wellness, Ayurveda, holistic living, and consumer engagement.