Social Media Manager

At Surma, we&aposre looking for a curious and creative person who lives for storytelling, doesnt just follow trends but is more excited about making them, and loves being in front of the camera.

In a world where trends blur into one another, were looking for someone who can help shape a social language that feels fresh, yet familiar, much like our designs.

The ideal person will be fluent in not just Instagram but in culture itself - the kind that starts on Reddit threads, in your group chats and in the real world around you.

If you care deeply about aesthetic, trend-spotting, and how clothes fit into the fabric of daily life, wed love to meet you.

What You&aposll Do

• Own Surmas social presence on Instagram for now and any other platforms we choose in the future

• Develop a distinctive visual + verbal language for Surma thats rooted in culture, not just trends

• Ideate and execute content that feels real, beautiful, and unexpected - from short-form reels to behind-the-scenes stories

• Shoot, style, and edit reels - both in collaboration with creators and independently

• Occasionally model pieces yourself or direct others to do so

• Monitor whats happening in culture and conversations - not to copy, but to interpret it through the Surma lens

• Plan content calendars, track performance, and bring insights into whats resonating

• Collaborate with our design and product teams to bring collections alive on social

Youll Thrive in This Role If You:

• Have 4-6 years experience in a content or social media role, ideally in fashion, beauty, or lifestyle

• Are great with a phone camera, basic editing apps (InShot, CapCut, etc.), and love making things look and feel just right

• Are comfortable on-camera - or at least willing to be

• Think big picture about brand, language, and what makes

• Have a strong aesthetic sense and a love for clothes, fabric, and the joy they can bring

Bonus:

• Interest in or knowledge of global fashion, indie music, and films

About Surma

Surma is a contemporary womenswear brand that wants to make everyday beautiful through its minimal designs. We believe that good design can make the mundane interesting and hence evoke joy.

We design for the modern Indian woman who finds joy in the little things - the perfect cup of chai, a day without meetings, that song she loves, a creased white shirt, and perfectly imperfect hair.

To Apply:

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• A few lines on why youd love to work at Surma

• Your resume

• Links to the social accounts youve managed or your own if youre active there and its public