Social Media Manager

About MSM Unify

Social Media Manager

Position Overview

Social Media Manager

Key Responsibilities Social Media Strategy & Ownership

• Develop and execute platform-specific content strategies aligned with MSM Unify’s brand and business goals.
• Own and maintain the

  social media calendar

  to ensure alignment with campaign timelines, brand voice, and audience engagement trends.
• Drive organic

  platform growth

  using best practices like SEO, hashtags, optimal posting times, and audience insights.
• Tailor content strategy by platform persona (e.g., B2B tone for LinkedIn, Gen Z appeal for Instagram).

Content Planning & Performance

• Collaborate with designers, writers, and video editors to create scroll-stopping, engaging, and brand-aligned content.
• Manage

  content publishing and scheduling

  using tools like

  Buffer, Hootsuite, or Sprout Social

  .
• Track weekly and monthly performance metrics such as reach, engagement, CTR, and conversions.
• Conduct

  A/B testing

  on creatives, copy, and posting times to optimize content performance.

Campaign Execution

• Conceptualize and launch social-first campaigns, contests, influencer takeovers, and community engagement initiatives.
• Work cross-functionally with

  brand, PR, marketing, and product teams

  for integrated campaign execution.
• Create platform-specific assets like

  Reels, Carousels, Shorts

  , and animated stories.

  Community Management & Listening

• Monitor and manage DMs, mentions, and comments across platforms; uphold the brand tone of voice.
• Design and implement community engagement strategies to increase retention and organic following.
• Utilize

  social listening tools

  to stay ahead of platform trends, competitor strategies, and user sentiment.

Influencer & Creator Collaborations

• Identify, engage, and manage partnerships with nano, micro, and macro influencers relevant to our domain.
• Ensure creative alignment, brand compliance, and

  ROI measurement

  for influencer campaigns.

Innovation & Trends

• Stay updated on

  platform algorithm changes, new formats, and viral content

  strategies.
• Lead pilot initiatives using

  emerging trends

  such as AI-generated content, AR filters, or meme marketing.

Key Skills & Qualities

• Platform Native

  : Deep understanding of how content performs natively across each social platform.

• Creative Storytelling

  : Strong aesthetic sense and understanding of viral content formats and brand storytelling.

• Analytical Mindset

  : Ability to interpret data and shape strategy based on performance insights.

• Detail-Oriented & Agile

  : Capable of managing multiple timelines with speed and accuracy.

• Ownership Mentality

  : Takes end-to-end responsibility for content quality, consistency, and engagement.

• Excellent Communicator

  : Capable of writing sharp, on-brand copy and engaging captions.

• Collaborative

  : Works effectively with cross-functional teams—marketing, design, product, and video.

Preferred Qualifications

• 3–6 years of experience in a social media, content, or digital marketing role

• Bachelor's degree in Marketing, Communications, Media, or related field

• Experience with SaaS, edtech, or youth-centric brands is a plus
• Hands-on experience with analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Google Analytics)