Social Media Manager / Marketer

We are looking for a results-driven Social Media Manager / Marketer with strong hands-on experience in paid advertising, especially Meta Ads (Instagram & Facebook). The ideal candidate should be creative, analytical, and capable of managing end-to-end paid campaigns while contributing to content strategy and execution.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Instagram & Facebook (Meta Ads Manager)
• Optimize campaigns for leads, conversions, engagement, and ROI
• Develop creative ad content (copies, captions, ideas, briefs for creatives)
• Analyze ad performance and prepare regular performance reports
• Conduct A/B testing for creatives, audiences, and ad formats
• Manage budget allocation and scaling strategies
• Stay updated with latest social media and paid ads trends
• Collaborate with internal teams for branding and campaign execution

Required Skills & Qualifications

• 2–4 years of proven experience in Social Media Marketing / Paid Ads
• Strong expertise in Meta Ads (Instagram & Facebook)
• Good understanding of audience targeting, funnels, and analytics
• Experience with creative planning and content ideation
• Familiarity with tools like Meta Ads Manager, Google Analytics, Canva/Adobe tools
• Strong communication and analytical skills
• Ability to work independently and meet deadlines

Preferred (Good to Have)

• Experience handling multiple campaigns or brands
• Knowledge of performance marketing and scaling strategies
• Basic understanding of SEO / Google Ads is a plus

Job Types: Full-time, Permanent

Pay: ₹14,467.99 - ₹30,000.00 per month

Ability to commute/relocate:

• Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social Media Marketing/Paid Ads: 2 years (Required)

Work Location: Hybrid remote in Hyderabad, Telangana