Social Media Manager

Social Media Management

• Handling corporate pages on LinkedIn, Instagram, Facebook, YouTube, etc.
  
• Creating and scheduling posts using tools like Hootsuite, Buffer, or Meta Business Suite
  
• Audience engagement and community management
  

Content Creation & Copywriting

• Writing engaging captions and job post descriptions
  
• Creating compelling visual content (Canva, Adobe tools)
  
• Repurposing content for different platforms (e.g., text-to-video or story-to-reel)
  

Recruitment Marketing

• Understanding staffing and permanent hiring workflows
  
• Creating social content for open roles and employer branding
  
• Collaborating with HR/recruitment teams to market positions effectively
  

Coordination & Communication

• Interacting with internal teams (HR, Branch Heads, Recruiters) to collect updates
  
• Managing approvals, content inputs, and video ideas from stakeholders
  

Video Content Planning

• Storyboarding and ideation for promotional or informative videos
  
• Planning interviews/testimonials, behind-the-scenes, or day-in-life content
  
• Coordinating with videographers or agencies if required
  

Branding & Visual Consistency

• Maintaining brand voice, tone, and aesthetics across channels
  
• Ensuring consistency in fonts, colors, hashtags, and themes
  

Analytics & Optimization

• Understanding of engagement metrics (likes, clicks, shares, CTR, reach)
  
• Using LinkedIn and Meta insights to optimize performance
  

Tools & Technical Know-How

• Canva / Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
  
• Social Media Scheduling Tools (Hootsuite, Buffer, Zoho Social)
  
• LinkedIn Ads Manager / Meta Ads Manager
  
• Google Sheets, Forms, and Email Tools
  

Creative Thinking & Initiative

• Ability to propose fresh content ideas aligned with business priorities
  
• Self-driven, with a strong eye for trends and storytelling

Preferred candidate profile

• Bachelors degree in Marketing, Mass Communication, or related field
  
• 4+ years of hands-on experience in social media management (preferably in staffing, HR, or B2B domains)
  
• Proficient in tools like Canva, Adobe Suite, Buffer/Hootsuite, Meta/LinkedIn Ads Manager
  
• Excellent written and visual communication skills
  
• Strong coordination, multitasking, and storytelling abilities
  
• Experience in planning or managing video shoots is a plus