Social Media Executive, Video Creation & Reels Editor

Job Summary

As a Social Media Executive, you will be responsible for planning, capturing, editing, and publishing high-quality content across platforms. You will also assist in managing the clinic’s Google My Business (GMB) profile and ensure our brand stays relevant through content that converts and connects.

Key Responsibilities Content Creation & Video Execution

• Plan and shoot short-form video content (Reels, Testimonials, BTS, Procedures)
• Edit content using mobile/desktop tools (CapCut, InShot, Adobe Premiere Pro preferred)
• Coordinate with doctors, clients (with consent), and staff for on-ground shoots
• Create clinic walkthroughs, treatment highlight videos, and staff intros

Social Media Management

• Publish engaging and trending content across Instagram, Facebook, and YouTube Shorts
• Use content calendars for scheduling and consistency
• Monitor trending audio, formats, and hashtags relevant to skincare and aesthetics
• Reply to DMs/comments and engage with followers professionally

Content Research & Ideation

• Research industry trends, influencers, competitor content
• Brainstorm hooks, scripts, and captions aligned with clinic offerings
• Track performance of posts and suggest strategy pivots

Google My Business (GMB) Updates

• Regularly update clinic photos, offers, services, and events on GMB
• Monitor and respond to client reviews professionally
• Optimize GMB presence for local SEO visibility

Performance Tracking & Reporting

• Prepare and share weekly and monthly social media performance reports
• Track metrics like reach, engagement, follower growth, story views, and lead inquiries
• Provide insights and recommendations for ongoing content improvement
• Coordinate with the digital marketing team to align ad campaigns and organic efforts

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 01/08/2025