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Social Media Executive/ PPC Specialist

0 - 2 years

1 - 2 Lacs

Posted:3 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Title

Job Type

Roles & Responsibilities

We are seeking a highly motivated PPC Specialist / Social Media Executive with a strong understanding of paid advertising on Google Ads and Meta (Facebook & Instagram).

  • Social Media Management

    :
    • Develop and execute social media strategies to increase engagement, followers, and brand visibility.
    • Content Creation

      : Create engaging content for posts, images, videos, and stories to maintain consistent brand messaging.
    • Blog Writing

      : Write informative and engaging blog posts to drive website traffic and enhance SEO efforts.
    • Manage and schedule posts and reels via Meta (Facebook & Instagram) to ensure consistent content flow.
    • Monitor, engage, and respond to audience interactions to build relationships and strengthen brand presence.
    • Stay current with social media trends, platform updates, and best practices.

  • PPC Campaign Management

    :
    • Plan, create, and execute PPC campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
    • Conduct keyword research, create compelling ad copy, and optimize campaigns for maximum performance.
    • Monitor daily performance, adjust bids, budgets, and targeting to meet KPIs like cost-per-click (CPC) and return on ad spend (ROAS).
    • A/B test ads and landing pages to improve results.

Desired Profile:

  • Excellent communication, Excel and Microsoft office skills is necessary.
  • Ability to manage tasks simultaneously and efficient co-ordination.
  • Collaborate with the marketing team to align PPC and social media campaigns with broader marketing strategies and goals.
  • Stay up-to-date with the latest trends and best practices in PPC advertising and social media marketing.
  • Provide input and recommendations for new opportunities in PPC and social media advertising strategies.
  • Analyse competitors' campaigns and adjust strategies to stay competitive.
  • Manage campaign budgets to ensure ads run within allocated budgets while optimizing performance.
  • Recommend budget adjustments based on campaign performance and ongoing analysis.
  • Proficiency in using Google Ads, Meta Ads Manager, Google Analytics, and other analytics tools.

Preferred Qualification:

  • Role

    : Social Media & PPC Specialist
  • Industry Type

    : Social Media
  • Department:

    Customer Success, Service & Operations
  • Role Category

    : Social Media & PPC Specialist

Education:

  • Bachelor's (Preferred)

Experience:

  • Social media marketing: 1 year (Preferred)
  • total work: 1 year (Preferred)

License/Certification:

  • Digital marketing (Preferred)

Work Location

Company Name:

301-302, Olive Building, Above work on Fire, Opp. ABS Tower,

Op Road, Vadodara, 390020,

Gujarat. India

Mail me at: hr@calibray.co.in

Contact No: +91-6352161376

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Calibray

Business Consulting and Services

Vadodara Gujarat

11-50 Employees

    Key People

  • Dr. Jane Smith

    CEO
  • John Doe

    CTO

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