Job Title: Social Media & PPC SpecialistJob Type: Full timeRoles & Responsibilities:We are seeking a highly motivated PPC Specialist / Social Media Executive with a strong understanding of paid advertising on Google Ads and Meta (Facebook & Instagram).Social Media Management:Develop and execute social media strategies to increase engagement, followers, and brand visibility.Content Creation: Create engaging content for posts, images, videos, and stories to maintain consistent brand messaging.Blog Writing: Write informative and engaging blog posts to drive website traffic and enhance SEO efforts.Manage and schedule posts and reels via Meta (Facebook & Instagram) to ensure consistent content flow.Monitor, engage, and respond to audience interactions to build relationships and strengthen brand presence.Stay current with social media trends, platform updates, and best practices.PPC Campaign Management:Plan, create, and execute PPC campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.Conduct keyword research, create compelling ad copy, and optimize campaigns for maximum performance.Monitor daily performance, adjust bids, budgets, and targeting to meet KPIs like cost-per-click (CPC) and return on ad spend (ROAS).A/B test ads and landing pages to improve results.Desired Profile:Excellent communication, Excel and Microsoft office skills is necessary.Ability to manage tasks simultaneously and efficient co-ordination.Collaborate with the marketing team to align PPC and social media campaigns with broader marketing strategies and goals.Stay up-to-date with the latest trends and best practices in PPC advertising and social media marketing.Provide input and recommendations for new opportunities in PPC and social media advertising strategies.Analyse competitors' campaigns and adjust strategies to stay competitive.Manage campaign budgets to ensure ads run within allocated budgets while optimizing performance.Recommend budget adjustments based on campaign performance and ongoing analysis.Proficiency in using Google Ads, Meta Ads Manager, Google Analytics, and other analytics tools.Preferred Qualification: Graduation in any relevant field. Experienced in Digital Marketing will be a plus.Role: Social Media & PPC SpecialistIndustry Type: Social MediaDepartment: Customer Success, Service & OperationsRole Category: Social Media & PPC SpecialistEducation:Bachelor's (Preferred)Experience:Social media marketing: 1 year (Preferred)total work: 1 year (Preferred)License/Certification:Digital marketing (Preferred)Work Location: In personCompany Name: Calibray Business Solutions Private Limited301-302, Olive Building, Above work on Fire, Opp. ABS Tower,Op Road, Vadodara, 390020,Gujarat. IndiaMail me at: hr@calibray.co.inContact No: +91-6352161376