Social Media Executive

Requirements

• 2-3 years of experience in social media management or digital marketing.
• Strong writing, communication, and creative thinking skills.
• Awareness of social trends, F&B industry, and platform best practices.
• Experience in Influencer Marketing.
• Understanding of performance marketing basics and analytics.
• Ability to multitask, work under deadlines, and adapt to fast-paced environments.

Key Responsibilities

1. Content Creation & Writing

• Write engaging and platform-specific content for posts, reels, stories, ads, and

campaigns.

• Craft compelling captions, scripts, and copy that align with the brands voice.

2. Social Media Calendar Management

• Plan, organise, and manage monthly content calendars.
• Ensure timely posting and coordination with design/marketing teams.

3. Post Ideation & Campaigns

• Brainstorm and develop creative content ideas across formats (static, reels,

carousels, shorts, etc.).

• Execute festive, topical, and trend-led campaigns that resonate with audiences.

4. Trendspotting & Real-Time Marketing

• Monitor social media trends, hashtags, and viral content for timely brand

engagement.

• Create quick-turnaround ideas for topical posts.

5. Shoot Coordination & Assistance

• Assist in planning and execution of photoshoots and video shoots.
• Collaborate with creative teams, ensuring quality content is produced on time.

6. Influencer Marketing

• Identify, approach, and manage influencers for collaborations.
• Track deliverables, campaign performance, and ROI.

7. Community & Engagement

• Respond to comments, queries, and messages in line with brand guidelines.
• Monitor sentiment and support in online reputation management.

8. Performance Marketing Support

• Assist in planning and executing paid ad campaigns.
• Coordinate with the performance team for creatives, captions, and campaign

objectives.

9. Analytics & Reporting

• Prepare weekly/monthly reports on performance and insights.
• Benchmark against competitors and suggest data-driven improvements.

10. Cross-Team Collaboration

• Work closely with brand, design, PR, and performance marketing teams.
• Align social media campaigns with larger brand and business objectives.

11. Event & Live Coverage

• Support brand presence during product launches, events, and campaigns through

live social coverage.

What We Offer

• Opportunity to work with exciting brands and campaigns.
• A dynamic, creative, and collaborative work environment.
• Exposure to influencer marketing, performance campaigns, and brand strategy.
• Growth opportunities in the digital marketing and social media space.