Social Media Executive

Social Media Executive – Education Industry

Location: Gr. Noida
Job Type: Full-time
Department: Marketing / Communications
Reporting To: Digital Marketing Manager / Marketing Head

We are seeking a creative and results-driven Social Media Executive to manage our social media presence across multiple platforms. The ideal candidate will have a strong understanding of content marketing, social media trends, and the unique dynamics of the education industry. You will play a key role in building our brand, engaging with students and stakeholders, and promoting our academic programs, events, and values online.

Key Responsibilities:

• Plan, create, and publish engaging content (images, videos, reels, carousels) across platforms such as Instagram, Facebook, LinkedIn, Twitter/X, and YouTube.
• Develop and execute monthly content calendars aligned with academic and admissions cycles.
• Manage daily social media activity including posting, responding to comments/messages, and monitoring brand mentions.
• Coordinate with academic departments, student bodies, and alumni to source authentic, high-value content.
• Run paid social media campaigns to support lead generation, admissions, and events.
• Track, analyze, and report performance metrics (reach, engagement, traffic, conversions) and optimize strategy accordingly.
• Stay updated with education trends and social media best practices to maintain an innovative and competitive presence.
• Support live coverage of events such as webinars, fests, convocations, and orientation sessions.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person