Social Media Executive - HR Communications

Key Responsibilities:

Online Reputation Management (ORM)

• Monitor and manage the company's presence on platforms like

  Glassdoor, AmbitionBox, and Google Reviews

• Respond to public reviews professionally and empathetically, aligned with brand voice
• Maintain a timely and consistent response cadence to reflect transparency and care
• Track and analyze review trends, engagement, and sentiment to inform strategy

Employee-Generated Content (EGC) & Internal Advocacy

• Foster a culture of storytelling by encouraging employees to share experiences, milestones, and insights
• Curate and amplify employee content across

  LinkedIn, Instagram

  , and internal newsletters
• Provide tools such as templates, content prompts, and photo opportunities to support participation
• Launch and manage internal advocacy campaigns aligned with employer brand themes

Content Strategy & Brand Storytelling

• Develop and maintain a structured content calendar to showcase company culture and values
• Collaborate with HR, Marketing, and business units to source meaningful contentspotlights, celebrations, etc.
• Oversee multimedia content creation, including

  short-form videos

  and

  visual assets

• Analyze performance metrics to optimize content formats and engagement

CSR Campaign Visibility

• Partner with CSR and HR teams to highlight community impact and volunteering efforts
• Document and share compelling CSR stories through visuals, employee voices, and multi-channel distribution
• Ensure consistent cross-platform coverage (

  LinkedIn, Instagram, YouTube, Website

  ) to amplify visibility

Awards & External Recognition

• Research and identify awards and recognition opportunities that align with company values and culture
• Collaborate with HR and leadership to prepare and submit nominations
• Drive communication plans for award wins across social media, internal channels, and websites
• Integrate recognitions into employer brand assets (career pages, social banners, recruitment decks)

Qualifications & Skills:

• Bachelor's degree in

  Communications, Marketing, HR, Journalism

  , or a related field
• Proven experience managing brand presence on

  social media platforms

  (especially LinkedIn, Instagram, YouTube)
• Strong

  writing and editing

  skills with an eye for

  visual and narrative storytelling

• Experience in or exposure to

  employer branding

  is a plus
• Proficiency in using creative tools such as

  Canva

  , and comfort working with design/content teams
• Strong collaboration skills with the ability to influence cross-functional stakeholders
• Good understanding of

  analytics tools

  for tracking and reporting performance

What Success Looks Like:

• A consistent, emotionally resonant employer brand presence across platforms
• Every public review is acknowledged thoughtfully and promptly
• Employees regularly contribute authentic content to shape our digital narrative
• CSR efforts are widely shared and celebrated, enhancing external goodwill
• Social content drives measurable improvements in

  candidate engagement

  ,

  employer reputation

  , and

  employee pride