Social Media Executive

Job Role : Social Media executive

Location : Pune

Company Description:

Arth life is a creative kids’ clothing brand dedicated to blending comfort, style, and sustainability. We design trendy, playful, and high-quality garments that let children express their personalities freely. Join our passionate team. So, if you are passionate about building The Good Stuff, we would love to have you on our team!

Role Overview

The Social Media Executive at Arth Life will oversee the company’s digital presence across social platforms, create engaging content, manage online communities, and support the brand’s communication strategy. The role requires creativity, strong communication skills, and an understanding of wellness/healthcare/lifestyle branding (customizable depending on Arth Life’s niche).

Key Responsibilities

1. Content Creation & Planning

-Develop, plan, and schedule content across platforms such as Instagram, Facebook, LinkedIn, YouTube, and Twitter.

-Create visually appealing posts, reels, stories, and basic graphics aligned with Arth Life’s brand identity.

-Write compelling captions, copy, and messaging

2. Social Media Management

-Handle daily posting, monitoring, and engagement on all social channels.

-Respond to comments, messages, and queries in a timely manner.

-Manage online communities to build positive brand interactions.

3. Analytics & Reporting

-Track and analyze performance metrics such as reach, engagement, follower growth, and content performance.

-Generate weekly/monthly reports with insights and recommendations for improvement.

4. Trend Research & Brand Positioning

-Stay updated on social media trends, hashtags, and platform algorithm changes.

-Identify opportunities for reels, trending content, and brand collaborations.

-Ensure consistent brand voice and visual identity across all digital touchpoints.

6. Influencer & Community Collaboration

-Assist in identifying and coordinating with influencers, content creators, and brand partners.

-Support collaborations, giveaways, and online events

Skills & Requirements

-1–3 years of experience in social media management or digital marketing.

-Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

-Basic design skills (Canva, Photoshop, or similar tools).

-Good copywriting and storytelling ability.

-Understanding of analytics tools (Meta Insights, Google Analytics, social media dashboard tools).

-Creative thinker with attention to detail.

-Ability to work in a fast-paced environment and manage multiple tasks.

Job Type: Full-time

Pay: Up to ₹20,000.00 per month