Social Media Executive

Position:

Department:

Location:

Summary of Job:

The incumbent will be responsible for building, managing, and scaling the brands presence across key social media platforms. This role focuses on content creation, community engagement, performance tracking, and trend-driven growth to enhance brand visibility and audience connection.

Job Responsibilities:

• Develop and execute platform-specific social media strategies across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms to drive engagement, reach, and brand awareness.
• Create, curate, and manage high-quality content including posts, reels, stories, videos, and long-form formats, ensuring alignment with brand guidelines and marketing objectives.
• Design visually compelling creatives using tools such as Canva, CapCut, Filmora, and basic Photoshop to produce professional, on-brand content.
• Plan, schedule, and publish content using social media management tools like Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
• Monitor and analyze performance metrics including engagement rate, reach, impressions, follower growth, and content performance to optimize future campaigns.
• Conduct market and competitor research to stay updated on industry trends, viral formats, and emerging content opportunities.
• Actively engage with the online community by responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Coordinate with the performance marketing team to support and execute paid social media campaigns when required.
• Prepare and present monthly social media performance reports with clear insights and actionable recommendations.
• Manage online reputation by tracking brand mentions, reviews, and audience sentiment across platforms.

Job Knowledge (Prerequisite):

• Strong understanding of social media platforms, algorithms, and content trends
• Creative mindset with a good eye for design and storytelling
• Hands-on experience with social media tools and analytics
• Basic knowledge of paid social campaigns is an advantage
• Excellent communication and community management skills
• Data-driven approach with the ability to translate insights into action

Education Qualification:

Bachelors degree in Marketing, Communications, Media, or a related field

Experience:

3–7 years of relevant experience in social media marketing (can be flexible for strong portfolios)