Social Media & Digital Marketing Executive

Role Overview

We are looking for a driven and creative Social Media & Digital Marketing Executive who can strategically plan, execute, and manage digital marketing campaigns for Zaucto. You’ll be responsible for growing our online presence across platforms, generating engagement, and driving targeted traffic that supports our business goals.

This is a permanent on-site role based in Mumbai and offers significant growth potential within a fast-evolving tech-driven company.

Key Responsibilities

• Manage Zaucto’s presence across all key social media platforms (LinkedIn, Instagram, Facebook, X/Twitter)
• Develop, plan, and execute monthly content calendars in alignment with campaign objectives
• Collaborate with graphic designers and content writers to develop creative posts
• Strategically grow followers, engagement, and brand visibility through organic and paid efforts
• Run and optimize paid digital campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.)
• Manage SEO/SEM strategy and execution (on-page/off-page optimization)
• Analyze performance data and generate reports with insights and actionable recommendations
• Track KPIs such as CTR, impressions, engagement rates, and conversions
• Conduct competitor analysis and stay updated with industry best practices
• Maintain and update the Zaucto website or coordinate with the web team for content needs and lead funnels

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, Business Administration or Masters in Business Administration or related fields.
• Open to Candidates from other Bachelor Degrees (like B.Tech ,B.Sc ,etc.) but only if those candidates with a proven track record (experience/achievements) of handling similar responsibilities.
• 2–4 years of hands-on experience in social media and digital marketing for brands (B2B experience preferred).
• Proficiency in:
• Ads platforms: Google AdWords, Meta Business Suite, LinkedIn Campaign Manager
• Social platforms: LinkedIn, Instagram, Facebook, Twitter/X
• Analytics tools: Google Analytics, Search Console, Meta Insights
• SEO tools: SEMrush, Ahrefs, Ubersuggest (basic understanding is sufficient)
• Solid grasp of content strategy, paid media, and email/CRM marketing tools (Mailchimp, Zoho, etc.)
• Strong written and communication skills
• Ability to multitask and manage multiple campaigns

Data-driven mindset with creativity in execution

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Experience:

• Social Media & Digital Marketing Executive: 2 years (Required)
• Ads platforms like Google AdWords / Meta Suite / LinkedIn: 2 years (Required)
• Social platforms like Instagram / Facebook / Twitter/X: 2 years (Required)
• Analytics tools: Google Analytics / Meta Insights: 2 years (Required)

Work Location: In person