Social Media Copywriter

Job Description

About PhonePe Group: PhonePe is Indias leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. Culture At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us! JOB DESCRIPTION Job TitleSocial Media Copywriter Storytelling Specialist LocationBangalore About Us: Share.Market by PhonePe is a fast-growing stockbroking company passionate aboutempowering individuals to achieve financial freedom. By leveraging the power ofstorytelling, we aim to make investing relatable, accessible, and engaging for ouraudience. Were looking for a Social Media Copywriter who can craft compellingnarratives tailored for platforms like Instagram, YouTube, Twitter, LinkedIn andWhatsApp, capturing the attention of the next generation of investors. Key Responsibilities: Create platform-specific contentWrite engaging content, captions, scripts,tweets, and WhatsApp copy optimized for maximum impact on Instagram,YouTube, Twitter, and WhatsApp. Tell stories that resonateSimplify complex financial concepts throughrelatable and creative storytelling that connects emotionally with our audience. Develop impactful campaignsWork with the marketing and creative teamsto ideate and execute social media campaigns that spark conversation andbuild brand trust. Mastery in short form contentCraft compelling short form content forplatforms like Instagram, Twitter, WhatsApp which will break the monotony offinance content being boring Stay on top of trendsMonitor social media trends, hashtags, and platformupdates to ensure our content stays relevant and engaging. Leverage WhatsApp for engagementCreate concise, actionable, andcommunity-oriented messages tailored to WhatsApp's unique communicationstyle. Analyze and optimizeUse analytics to track performance, iterate oncontent, and deliver measurable improvements in engagement and growth. Who You Are: A social storytellerYou excel at crafting content thats visually aligned andemotionally engaging, tailored to each platforms unique audience. Creative firstYou have a vision for a creative output. Finance knowledge isgreat to have but not a must have. Quick on your feetYou can spot trends early and adapt storytellingstrategies to ride the wave. Audience-first mindsetYou understand the nuances of different platformsand can adjust tone and style to meet audience expectations. Qualifications: 3-4 years of experience in social media copywriting, with a proven trackrecord of creating content for Instagram, Twitter, and WhatsApp. A portfolio showcasing your ability to craft platform-specific, engaging, andresults-driven content. Familiarity with creating captions, tweets, and short-form content. Experience using social media analytics tools to measure performance andrefine strategies. What We Offer: The opportunity to shape the social media voice of a brand revolutionizinginvesting. A dynamic, collaborative work environment that values creativity andinnovation. Competitive salary and benefits package. The chance to grow your expertise in both social media storytelling and thefinance industry. PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe .