Social Media Coordinator

Job Summary

creative and analytical Social Media Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize

  social media campaigns

  across Meta, Google, and LinkedIn to increase brand awareness, reach, and engagement.
• Develop and implement

  organic and paid social media strategies

  to grow followers, boost interactions, and generate qualified leads.
• Manage multiple client accounts and projects while delivering strong ROI and consistent performance metrics.
• Create and oversee

  content calendars

  , ensuring timely and engaging posts aligned with brand tone and marketing goals.
• Conduct

  A/B testing

  on ad creatives, captions, and landing pages to improve engagement and conversion rates.
• Track, analyze, and report on campaign performance using analytics tools, providing actionable insights and data-driven recommendations.
• Collaborate with content writers and designers to produce

  high-impact visuals and copy

  for ads, stories, and social media posts.
• Manage ad budgets effectively, ensuring optimal allocation for maximum reach and cost efficiency.
• Stay up to date with the latest

  social media trends, tools, platform updates, and algorithm changes

  , adapting strategies accordingly.
• Support basic SEO and keyword alignment to maintain synergy between social, paid, and organic marketing efforts.

Requirements

• Bachelor's degree in Marketing, Business, Communication, or a related field.
• 13 years of proven experience in

  Social Media Marketing and Campaign Management

  (organic + paid).
• Deep understanding of

  Meta Ads, Google Ads, and LinkedIn Campaign Manager

  , with proven success in optimizing campaign performance.
• Strong expertise in

  social media growth strategies

  , community engagement, and content performance tracking.
• Proficiency in tools like

  Meta Business Suite, Google Analytics / GA4, LinkedIn Campaign Manager

  , and social scheduling platforms (e.g., Buffer, Hootsuite).
• Knowledge of SEO, keyword research, and website audits (preferred).
• Basic design skills using

  Canva or Adobe tools

  .
• Excellent communication, storytelling, and analytical abilities.
• Ability to manage multiple campaigns simultaneously and meet tight deadlines with creativity and precision.