Social media content creator

Job Title: Social Media Content Creator

Location: Mumbai
Department: Marketing / Branding
Reports to: Marketing Manager / Founder
Job Type: Full-time / Part-time / Freelance
Experience: 3–4 years

Job Summary:

The Social Media Content Creator is responsible for ideating, creating, and publishing engaging content across various platforms like Instagram, Facebook, YouTube, and LinkedIn. The goal is to increase brand awareness, audience engagement, and ultimately drive traffic and conversions through powerful visual and written storytelling.

Key Responsibilities: Content Creation:

• Develop original, high-quality content (photos, videos, reels, stories, carousels, graphics, memes, etc.)
• Write compelling captions, hooks, and hashtags aligned with brand voice
• Edit photos/videos using apps like Canva, CapCut, Adobe Suite, InShot, etc.
• Plan and create trending content tailored to each platform (Instagram, YouTube Shorts, etc.)

Social Media Management:

• Maintain content calendars and posting schedules
• Upload and publish content consistently across platforms
• Respond to DMs, comments, and engage with the audience (as needed)
• Track analytics and suggest improvements based on performance

Ideation & Strategy:

• Research industry trends, competitors, and viral content formats
• Brainstorm campaign ideas with the team and contribute to brand voice
• Work with photographers, videographers, or influencers when needed
• Support in running contests, giveaways, or collabs

Skills & Requirements:

• Creativity, strong aesthetic sense, and attention to detail
• Excellent communication (especially written English/Hindi)
• Basic to advanced knowledge of design tools: Canva, Adobe Photoshop/Illustrator, or equivalent
• Familiarity with video editing tools (CapCut, Premiere Pro, or InShot)
• Knowledge of Instagram algorithm, reel trends, and platform-specific best practices
• Photography or phone videography skills is a bonus

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person