Social Media & Branding Executive

Mantras2success Consultants

0 - 5 years

4 - 15 Lacs

ahmedabad gujarat india

Posted:2 weeks ago| Platform: Foundit logo

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Skills Required

google ads meta ads tag manager performance marketing campaign management

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, execute, and optimize paid marketing campaigns across platforms such as Google, Meta, and others.
Manage various campaign types including search, display, video, shopping, and retargeting ads to maximize return on ad spend (ROAS).
Conduct A/B testing for creatives, landing pages, and audience targeting to improve campaign effectiveness.
Analyze campaign performance data and provide actionable insights to enhance results.
Collaborate closely with design, content, and product teams to ensure marketing objectives are aligned.
Manage large-scale advertising budgets, ensuring efficient allocation and spending.
Stay informed on the latest digital marketing trends and platform algorithm updates to maintain campaign competitiveness.

Qualifications:

3 to 5 years of hands-on experience in performance marketing.
Expertise in Google Ads, Meta Ads, Google Analytics, and Tag Manager.
Strong analytical skills with a focus on ROI and data-driven decision making.
Experience with app install campaigns and product feed management is desirable.
Excellent communication and project management abilities.

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