Social Media Associate - Brand Channel

Location:

Type:

About EssentiallySports

EssentiallySports is the home for the underserved sports fan. We tell stories that go beyond the headlines — blending sports, culture, and fandom in ways that resonate with millions worldwide. If you live and breathe sports, understand digital trends, and love building viral content — this is the place for you.

About the Role

Social Media Associate

Key Responsibilities

• Content Ideation & Creation:

  Develop daily post ideas, reels, and campaigns tailored for U.S. sports fans, mirroring the tone, style, and virality of top sports pages.

• Platform Execution:

  Manage publishing schedules, craft catchy captions, and optimize content for Instagram and other social platforms.

• Brand Channel Ownership:

  Own the voice, growth, and aesthetic of EssentiallySports’ main brand channels.

• Cross-Team Collaboration:

  Partner with design, editorial, and marketing teams to translate brand priorities into engaging, social-first stories.

• Trend Spotting:

  Identify emerging trends, formats, and algorithm shifts to keep our pages ahead of the curve.

• On-Page Engagement:

  Interact with our sports community — respond to comments, host polls and quizzes, and foster meaningful fan interactions.

• Performance Reporting:

  Track performance metrics (reach, engagement, follower growth) and share data-driven insights to refine strategy.

What We’re Looking For

• 1-3 years of experience in social media, brand marketing, or digital content (internships count!).
• Strong understanding of American sports (NFL, NBA, MLB, NCAA, etc.).
• A creative, social-first thinker who knows what makes content click.
• Proficiency in Instagram, Reels, meme trends, and short-form video culture.
• Strong written communication and collaboration skills.
• A self-starter mindset — proactive, curious, and ready to experiment.

Details:

• Flexibility to work remotely from anywhere.
• Six day work week with nine - hours of shift (aligned with US timings – early morning/evening IST).