Social Media Associate - Brand Channel

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About EssentiallySports

EssentiallySports is the home for the underserved sports fan. We tell stories that go beyond the headlines blending sports, culture, and fandom in ways that resonate with millions worldwide. If you live and breathe sports, understand digital trends, and love building viral content this is the place for you.

About the Role

Social Media Associate

Key Responsibilities

• Content Ideation & Creation:

  Develop daily post ideas, reels, and campaigns tailored for U.S. sports fans, mirroring the tone, style, and virality of top sports pages.

• Platform Execution:

  Manage publishing schedules, craft catchy captions, and optimize content for Instagram and other social platforms.

• Brand Channel Ownership:

  Own the voice, growth, and aesthetic of EssentiallySports main brand channels.

• Cross-Team Collaboration:

  Partner with design, editorial, and marketing teams to translate brand priorities into engaging, social-first stories.

• Trend Spotting:

  Identify emerging trends, formats, and algorithm shifts to keep our pages ahead of the curve.

• On-Page Engagement:

  Interact with our sports community respond to comments, host polls and quizzes, and foster meaningful fan interactions.

• Performance Reporting:

  Track performance metrics (reach, engagement, follower growth) and share data-driven insights to refine strategy.

What We're Looking For

• 1-3 years of experience in social media, brand marketing, or digital content (internships count!).
• Strong understanding of American sports (NFL, NBA, MLB, NCAA, etc.).
• A creative, social-first thinker who knows what makes content click.
• Proficiency in Instagram, Reels, meme trends, and short-form video culture.
• Strong written communication and collaboration skills.
• A self-starter mindset proactive, curious, and ready to experiment.

Details:

• Flexibility to work remotely from anywhere.
• Six day work week with nine - hours of shift (aligned with US timings early morning/evening IST).