Social Media Analyst

Description Position at WebMD About the Company: WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD , Medscape , CME Circle , Medpulse , eMedicine , MedicineNet , theheart.org , and RxList are among the trademarks of WebMD Health Corp. or its subsidiaries. Shift Timing: 6.30pm - 3.30am Position Summary: We are looking for a detail-oriented and creative Social Media & Directory Listings Manager to join our growing legal marketing team. This dual-role position is perfect for someone who thrives in a fast-paced environment and is passionate about both creative content and operational performance. In this role, you ll manage the day-to-day social media presence for a law firm across platforms including Facebook & Instagram, as well as oversee the law firm s directory listings across legal directories to ensure accuracy, lead tracking, and performance optimization. Key Responsibilities Social Media Management (50%) Develop and execute a content strategy and posting calendar for various social media channels including Facebook, Instagram, and TikTok. Collaborate with internal teams to create engaging, on-brand content including graphics, short-form video, and captions. Schedule and publish posts consistently and in accordance with best practices. Monitor, moderate, and respond to comments and messages to encourage community engagement. Track performance metrics (reach, engagement, growth) and provide regular reporting with insights and recommendations. Directory Listings Management (50%) Manage and maintain the firm s presence on legal directories (e.g., Avvo, FindLaw, Justia, Super Lawyers, etc.). Ensure all listings are accurate, consistent, and up-to-date across platforms. Coordinate with lead routing and analytics teams to ensure leads from directories are tracked and attributed correctly. Collaborate with directory partners to explore paid placement or sponsorship opportunities to boost visibility. Manage and respond to client reviews across platforms and flag any issues requiring follow-up. Monitor performance metrics and deliver regular reports with insights for improvement. Qualifications 2+ years of experience in social media management, content creation, or digital marketing. Experience with directory listings is a plus. Strong understanding of social media platforms and their nuances Experience using scheduling or content management tools Strong written communication skills and a creative mindset. Detail-oriented and highly organized with strong project management skills. Comfortable working in a fast-paced, collaborative team environment. Experience working with a U.S.-based team or legal clients is a plus.