Social Media Analyst

About the Role

Social Media Analyst

Key Responsibilities

• Track, analyze, and report on key social media metrics (engagement, reach, impressions, conversions, etc.) across platforms such as

  Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube

  .
• Use analytics tools to evaluate campaign performance and audience behavior.
  
• Provide insights and recommendations to improve content strategies and paid campaign effectiveness.
  
• Collaborate with content creators, designers, and marketing teams to align social media performance with business goals.
  
• Monitor competitor activity, industry trends, and audience sentiment to identify new opportunities.
  
• Develop monthly and quarterly performance dashboards and presentations.
  
• Manage social listening and reputation monitoring efforts.
  
• Support A/B testing initiatives and optimize ad targeting, timing, and content formats.
  
• Stay up to date with platform algorithm changes, new features, and emerging best practices.
  

Qualifications

• Bachelors degree in

  Marketing, Communications, Data Analytics, Business Administration

  , or a related field.
• 2–5 years of experience in

  social media analysis

  ,

  digital marketing

  , or

  data analytics

  .
• Proficiency with social media analytics and management tools such as

  Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, Buffer, or Brandwatch

  .
• Strong understanding of

  KPIs

  for organic and paid social campaigns.
• Experience with

  social ad performance tracking

  and

  conversion optimization

  .
• Advanced

  Excel

  or

  Google Sheets

  skills for data manipulation and reporting.
• Basic understanding of

  SEO

  ,

  content strategy

  , and

  digital marketing funnels

  .
• Familiarity with

  data visualization tools

  (Tableau, Power BI, or Google Data Studio) is a plus.

Preferred Skills

• Knowledge of

  paid social campaign management

  (Facebook Ads, LinkedIn Ads, etc.).
• Experience with

  A/B testing tools

  and conversion tracking (UTM, Pixel, GA4).
• Ability to create compelling reports and communicate insights to non-technical stakeholders.
  
• Understanding of

  audience segmentation

  and

  influencer marketing metrics

  .
• Experience working in a

  fast-paced, cross-functional marketing environment

  .

Soft Skills

• Strong analytical and critical-thinking abilities.
  
• Excellent written and verbal communication skills.
  
• Attention to detail and accuracy in data analysis.
  
• Creative mindset with a strategic approach to problem-solving.
  
• Team player with the ability to manage multiple projects simultaneously