Social Media Analyst

You will be joining STC Networks, a creative Online Marketing Agency based in Chennai, India, as a full-time Social Media Executive. Your role will involve managing and implementing social media marketing strategies, communication plans, content strategies, social media optimization (SMO), and creating engaging content to drive online engagement and brand awareness. As a Social Media Executive, you will be responsible for developing and curating engaging content (text, images, videos) tailored to each social media platform. You will create a content calendar to plan and organize posts effectively. Additionally, you will design and implement a comprehensive social media strategy aligned with marketing goals, identify target audiences, and tailor content to meet their preferences. Monitoring social media channels for comments, messages, and mentions will also be a part of your responsibilities. Engaging with followers by responding to inquiries, comments, and feedback promptly is crucial. You will need to analyze social media metrics and performance data to assess effectiveness and prepare regular reports to present insights and recommend adjustments to the strategy. Planning and executing social media campaigns, including promotions, contests, and events, will be another key aspect of your role. Collaborating with other departments to support overall marketing initiatives and staying updated on industry trends, emerging platforms, and best practices is essential. You will work closely with other teams to align strategies and messaging and coordinate with creatives for content production. Managing paid social media advertising campaigns, including budget allocation and targeting, and optimizing ad performance through A/B testing and analysis will also fall under your responsibilities. This role requires 1 to 2 years of experience, with a salary range of 20,000 to 30,000, based in Chennai. Immediate joiners are preferred, and the working days are Monday to Saturday.,