SMB Business Lead AWS

Are you an experienced business leader who is passionate about driving AWS initiatives and accelerating the success of the SMB program across India Do you thrive in environments where you have the autonomy to shape the vision, structure, and culture of a brand-new team from day one, directly influencing the national go-to-market success of a globally recognized IT company celebrated as a "Best Place to Work" known for innovation and success As the SMB Business Lead - AWS at Crayon, you will play a pivotal role in leading the SMB program across India, driving AWS's SMB Activation Initiative (SBAI) with full accountability for GTM execution, partner onboarding, customer acquisition, and consumption growth. This leadership position requires excellence in people management, partner strategy, field execution, and stakeholder alignment, collaborating closely with AWS and internal leaders to scale a high-impact SMB cloud business. Building trusted relationships with AWS regional and national partner development managers (PDMs) and SMB segment owners will be critical to accelerating success. Key responsibilities include leading the national AWS SMB strategy, aligning with growth objectives, owning the annual execution plan for partner recruitment, enablement, and customer acquisition, recruiting, coaching, and managing a geographically distributed team, defining partner prioritization and segmentation models, ensuring rigorous reporting and compliance with AWS guidelines, and identifying new business opportunities and market approaches to drive SMB growth. To be successful in this role, you should have at least 10 years of experience in channel/cloud/SaaS sales and 5+ years managing national sales roles or program teams focused on AWS. Strong familiarity with Cloud and AWS frameworks such as MAP, ACE, DMC, Lift, Marketplace, and PI Co-sell is required, along with a proven track record of leading diverse field teams and executing partner motions at scale. The ideal candidate is outcome-focused, entrepreneurial, collaborative, and highly accountable for delivering results. Effective communication skills, executive presence, and stakeholder management expertise are essential, along with the ability to inspire, guide, and develop high-performing teams across diverse geographies. Crayon offers a competitive benefits package, including medical and life insurance, health and wellness programs, mobile and internet reimbursements, and a hybrid work set-up. Join an award-winning employer that values diversity and inclusivity in the workplace, prioritizing equally qualified candidates from diverse backgrounds to enrich team dynamics and foster a vibrant work environment. Crayon, a global, people-first, vendor-agnostic company headquartered in Oslo, believes in the power of technology to drive the greater good. With a commitment to fostering an equitable work environment where all individuals can reach their full potential, Crayon celebrates and values individual differences, ensuring that all voices are heard and respected. If you are looking to be part of a community that upholds core values of Integrity, Quality, Pace, and Agility, and is dedicated to championing diversity, transitioning towards a greener future, and becoming a leader in ESG product development, Crayon is the place for you. Apply now to embark on a rewarding career journey with us.,