This role focuses on platform scalability, governance, and data-driven personalization not campaign execution
Key Responsibilities Lead architecture and optimization of SFMC modules (Email Studio, Journey Builder, Mobile Studio, Automation Studio, Cloud Pages) Design scalable frameworks and automations for efficiency, compliance, and reuse Integrate SFMC with Salesforce CRM and enterprise systems via APIs and connectors Use AMPscript, SSJS, and SQL for personalization and audience segmentation Develop intelligent journeys and automations with monitoring and alerts Enforce data governance, privacy (GDPR, CAN-SPAM), and audience consent management Collaborate with CRM, IT, and Marketing teams to align data and technical strategies Qualifications Bachelor s degree required; advanced degree preferred 8+ years of Saleforce experience 5+ years of hands-on SFMC technical experience Strong in AMPscript, SSJS, SQL, HTML/CSS Proven experience integrating SFMC with Salesforce CRM Knowledge of Einstein and AI features in SFMC Certifications preferred: SFMC Developer, Consultant, Administrator Excellent documentation, troubleshooting, and leadership skills Job Title: Salesforce Marketing Cloud Architect Overview Seeking a seasoned Salesforce Marketing Cloud (SFMC) Architect to design, develop, and deploy robust marketing automation solutions at enterprise scale This role serves as the technical leader, shaping architecture, integration, and strategy to deliver scalable, secure, and innovative customer engagement across the organization Key Responsibilities Architect and implement end-to-end SFMC solutions (Email Studio, Journey Builder, Automation Studio, Data & Personalization, Cloud Pages) Lead technical design sessions, translate business requirements into scalable architectures, and ensure adherence to best practices Integrate SFMC with Salesforce CRM and third-party platforms using APIs and data connectors Guide technical teams, conduct code reviews, and provide mentorship Govern platform security, data compliance (GDPR, CAN-SPAM), and solution documentation Drive platform innovation by leveraging Data Cloud, advanced personalization, and analytics tools Qualifications Bachelor s degree in Computer Science or related field (Master s preferred) 10+ years of experience with Salesforce 6+ years of technical experience with SFMC, including architectural leadership Proven expertise in AMPscript, SSJS, SQL, APIs, and platform integrations Advanced knowledge of Salesforce Data Cloud, Journey Builder, Automation Studio, and related modules Experience with security, compliance, and marketing automation at scale Salesforce Architect/Consultant certifications preferred Strong documentation, troubleshooting, and stakeholder communication skills
