Seo Specialist

3 - 5 years

9 - 14 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role

OC Academy is seeking a talented SEO Specialist to join our dynamic marketing team. As a key player in our growth, you will be responsible for developing and executing a comprehensive SEO strategy to improve search engine rankings and drive targeted organic traffic to our platform.

Responsibilities:

  • Develop and execute successful SEO strategies, including on-page, off-page, and technical SEO, to improve website performance and organic search rankings.
  • Conduct thorough keyword research to identify opportunities for content development and optimization.
  • Analyze and monitor website traffic, user behavior, and key performance indicators (KPIs) using tools like Google Analytics and Google Search Console to measure the success of SEO efforts.
  • Perform regular technical SEO audits to identify and resolve website issues that could impact search engine rankings.
  • Collaborate with content creators and marketing teams to ensure SEO best practices are integrated into all content marketing strategies.
  • Stay up-to-date with the latest SEO trends, search engine algorithm changes, and industry best practices.
  • Conduct competitor analysis to identify strategic opportunities and areas for improvement.
  • Develop and implement effective link-building strategies to enhance domain authority.

Qualifications:

  • 4 years of proven experience in an SEO-focused role, with a demonstrable track record of improving organic search performance.
  • In-depth knowledge of on-page, off-page, and technical SEO.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
  • Familiarity with HTML, CSS, and JavaScript is preferred, but not required.
  • Excellent analytical, problem-solving, and critical-thinking skills.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • A Bachelor's degree in marketing, communications, or a related field is preferred, but not required. Familiarity with content management systems (CMS) is also a plus.

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