Seo Specialist

About the Role

OC Academy is seeking a talented SEO Specialist to join our dynamic marketing team. As a key player in our growth, you will be responsible for developing and executing a comprehensive SEO strategy to improve search engine rankings and drive targeted organic traffic to our platform.

Responsibilities:

• Develop and execute successful SEO strategies, including on-page, off-page, and technical SEO, to improve website performance and organic search rankings.
• Conduct thorough keyword research to identify opportunities for content development and optimization.
• Analyze and monitor website traffic, user behavior, and key performance indicators (KPIs) using tools like Google Analytics and Google Search Console to measure the success of SEO efforts.
• Perform regular technical SEO audits to identify and resolve website issues that could impact search engine rankings.
• Collaborate with content creators and marketing teams to ensure SEO best practices are integrated into all content marketing strategies.
• Stay up-to-date with the latest SEO trends, search engine algorithm changes, and industry best practices.
• Conduct competitor analysis to identify strategic opportunities and areas for improvement.
• Develop and implement effective link-building strategies to enhance domain authority.

Qualifications:

• 4 years of proven experience in an SEO-focused role, with a demonstrable track record of improving organic search performance.
• In-depth knowledge of on-page, off-page, and technical SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Familiarity with HTML, CSS, and JavaScript is preferred, but not required.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• A Bachelor's degree in marketing, communications, or a related field is preferred, but not required. Familiarity with content management systems (CMS) is also a plus.