Seo Specialist

Job Title:

Role Overview

SEO Specialist

Key Responsibilities

• Strategy & Execution:

  Develop, implement, and manage comprehensive SEO strategies combining technical, on-page, and off-page optimization to drive qualified organic traffic and conversions.

• Keyword & Content Strategy:

  Perform keyword research, content gap analysis, and search intent mapping to guide high-impact content creation and optimization.

• Technical SEO:

  Conduct regular SEO audits to identify and resolve issues related to crawling, indexing, and site architecture; collaborate with developers to ensure optimal website performance.

• On-Page Optimization:

  Manage optimization of titles, meta tags, headers, internal linking, and image attributes to improve visibility and CTR. Proven experience in backlink strategy, link-building campaigns, and off-page optimization.

• Content Optimization for AI & SERP Features:

  Design and execute strategies for AI-driven search algorithms and SERP enhancements including Featured Snippets, AI Overviews, FAQs, and People Also Ask results.

• Analytics & Reporting:

  Leverage analytics tools (GA4, GSC, Microsoft Clarity, etc.) to measure performance, monitor keyword trends, and generate actionable insights for continuous improvement.

• Competitor & Market Analysis:

  Conduct ongoing competitor benchmarking to identify new ranking opportunities and content trends.

• Cross-Functional Collaboration:

  Partner with web development, design, and content teams to ensure SEO best practices are implemented across all digital assets.

• Leadership & Mentorship:

  Guide and mentor SEO Analysts, fostering a culture of analytical thinking, innovation, and measurable growth.

Required Skills & Expertise

• Strong understanding of web technologies, HTML/CSS, and site performance optimization.
• Advanced knowledge of SEO tools such as SEMrush, Ahrefs, Screaming Frog, and All in One SEO.
• Proven experience in backlink strategy, link-building campaigns, and off-page optimization.
• Proficiency in Google Analytics, Google Search Console, and other analytics platforms.
• Hands-on experience with AI-powered SEO tools and automation platforms.
• Solid understanding of evolving search engine algorithms and SEO industry trends.
• Strong analytical, problem-solving, and communication skills.
• Ability to work cross-functionally with marketing, tech, and design teams.

Qualifications

• Bachelors or Masters degree in Marketing, Computer Science, Information Technology, or a related field.
• Minimum 8 years of progressive experience in SEO strategy, execution, and team management.
• Proven track record of improving organic visibility and driving measurable business results.
• Passion for continuous learning, innovation, and data-driven growth.