Job Description

Experience Required: Minimum 6 years in SEO; experience in D2C startups is a strong plus Role Overview We are seeking an experienced and data- driven SEO Specialist to lead and optimize our organic growth strategy. The ideal candidate will have deep expertise in on- page, off- page, and technical SEO, and will play a key role in driving qualified traffic, improving keyword rankings, and growing our search visibility across key product categories. A background in scaling SEO for a D2C or fast- growth e- commerce brand is highly preferred. Key Responsibilities - Own and execute the complete SEO strategy, including on- page, off- page, and technical SEO. - Conduct detailed keyword research, content audits, and competitor benchmarking to identify ranking opportunities. - Optimize product pages, landing pages, and blogs for relevance, structure, and performance. - Manage link- building strategies and off- page initiatives to boost domain authority and referral traffic. - Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexing, site speed, schema, etc. - Collaborate with content, tech, and marketing teams to ensure SEO best practices are implemented across all platforms. - Monitor, track, and report on SEO KPIs, providing actionable insights for ongoing improvements. - Stay updated on search engine algorithm changes, SEO trends, and competitor movements. Qualifications & Skills - Minimum 6 years of hands- on experience in SEO (on- page, off- page, and technical). - Strong understanding of e- commerce SEO, site architecture, and content optimization. - Proven success in improving organic visibility, rankings, and traffic for consumer- facing websites. - Familiarity with tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4. - Working knowledge of HTML, CSS, and CMS platforms (Shopify or similar). - Experience in a D2C startup or high- growth e- commerce brand is a plus. - Strong analytical and communication skills, with a problem- solving mindset.