SEO Manager / Director – Healthcare & Telehealth

The SEO Manager / Director will own the strategy, implementation, and measurement of all organic search initiatives for our telehealth and healthcare brands. You’ll collaborate closely with marketing, content, compliance, and technology teams to build a strong online presence that aligns with medical accuracy, HIPAA-compliant marketing practices, and Google’s YMYL (Your Money or Your Life) standards.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic, lead generation, and brand visibility in healthcare and telemedicine categories.
• Conduct detailed keyword research and content gap analysis specific to medical, wellness, and telehealth topics.
• Optimize site architecture, metadata, and internal linking for improved crawlability and ranking performance.
• Partner with the content and clinical teams to ensure medically accurate, compliant, and E-E-A-T-aligned (Experience, Expertise, Authority, Trust) content.
• Manage technical SEO audits (page speed, schema markup, indexation, Core Web Vitals, etc.) and oversee implementation with developers.
• Track, analyze, and report SEO KPIs including keyword rankings, traffic, conversions, and ROI using GA4, Search Console, and industry tools (Ahrefs, SEMrush, etc.).
• Oversee local SEO and Google Business Profile optimization for provider networks and partner clinics.
• Identify and manage link-building and digital PR opportunities within healthcare and telemedicine ecosystems.
• Collaborate with compliance/legal to ensure all marketing initiatives meet medical advertising regulations (HIPAA, FTC, FDA where applicable).
• Build and lead a small SEO/content support team as the program scales.

Job Type: Full-time

Pay: ₹69,523.13 - ₹100,000.00 per month

Application Question(s):

• Do you have a strong understanding of E-E-A-T, YMYL, and other healthcare-specific Google ranking factors
• Do you have proven experience improving rankings and traffic for competitive medical or clinical keywords?
• Do have proficiency in major SEO and analytics tools: Google Analytics 4, Search Console, Tag Manager, Ahrefs, SEMrush, Screaming Frog, etc.?

Experience:

• hands-on SEO : 3 years (Required)

Language:

• English (Required)

Application Deadline: 01/11/2025
Expected Start Date: 03/11/2025