SEO Manager

Job Description

Dynamic and growth-oriented environment Opportunity to work with a fast-paced digital marketing team Exposure to diverse app categories and marketing strategies Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture Web Trends). Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Good communication & interpersonal skills Conduct keyword research to identify relevant terms and phrases. Optimize website content, including titles, meta descriptions, and headers. Monitor and improve technical aspects like site speed, mobile responsiveness, and crawlability. Develop and execute link-building strategies to increase website authority. Collaborate with content creators to produce SEO-friendly, user-focused content. Regularly update and maintain content to align with SEO trends. Use analytics tools to track website performance and user behavior. Provide regular reports on key SEO metrics and insights. Stay informed about industry trends and competitors SEO strategies. Optimize the website for local search through business listings and reviews. Conduct SEO audits to identify areas for improvement and ensure compliance. Collaborate with web developers, content creators, and marketing teams. Communicate SEO strategies, updates, and results effectively. Stay updated with industry changes, search engine algorithms and best practices.