SEO Manager, Demand Generation

5 - 10 years

3 - 7 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

As SEO Manager, Demand Generation, You Will

  • Develop and execute SEO strategies to drive organic traffic and support demand generation campaigns across target markets.
  • Conduct keyword research and competitive analysis to identify opportunities for B2B SaaS companies in North American markets.
  • Own technical SEO performance, including site speed, mobile responsiveness, crawlability, and indexation.
  • Optimize landing pages, solution pages, and blog content to improve visibility and search-to-conversion journeys.
  • Build and maintain SEO content frameworks that support campaign messaging.
  • Work closely with cross-functional teams, including Brand & Comms, Web Dev, and Sales, to align SEO with campaign goals, audience targeting, and broader go-to-market objectives.
  • Monitor and analyze organic search performance using tools like GSC and SpyFu, and provide actionable insights.
  • Ensure SEO compliance, standardization, and alignment across web properties.
  • Stay up to date with evolving SEO trends, search engine updates, and new tools to ensure continuous performance improvement.
  • Contribute to long-term SEO and content roadmap planning based on business goals and seasonality.

As SEO Manager, Demand Generation, You Need

  • A Bachelors degree in marketing, communications, journalism, or a related field.
  • 5+ years of experience in SEO for B2B organizations, ideally in SaaS or tech environments targeting North American audiences.
  • Proven expertise in technical SEO, including site audits, schema markup, performance optimization, and analytics tracking.
  • Strong understanding of content strategy, on-page optimization, and user intent mapping.
  • Experience working with tools such as Google Analytics, Search Console, SEMrush, SpyFu, Ahrefs, and HubSpot.
  • Ability to interpret SEO data and apply insights to improve rankings, user experience, and conversions.
  • Excellent project management skills with strong attention to detail and an ownership mindset.
  • Comfortable working remotely with distributed teams across time zones.
  • Experience mapping SEO strategy to B2B buyer personas and journeys.
  • Familiarity with ABM programs and long-cycle sales environments.
  • Knowledge of international SEO and regional search behavior, especially for North America.
  • Experience with programmatic SEO, content automation, and AI-driven optimization tools.
  • Familiarity with conversion rate optimization (CRO) and how SEO supports demand generation stages.

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