Overview
high-performance SEO + WordPress builder
Key Responsibilities
1) Architecture & WordPress Development (Greenfield)
- Design the
site ecosystem blueprint
(domains/subdomains, ccTLD vs. subfolders, headless vs. classic WP, CDN topology, cache layers, security model). - Provision hosting & infra; implement
CI/CD pipelines
(Git-based deploys, stagingUATprod), rollbacks, monitoring, and error logging. - Build high-performance WordPress sites (single &
multisite
), custom themes/plugins, CPTs/ACF
, Gutenberg blocks, child themes, and code reviews. Front-end & PHP
customization (HTML5, CSS3, JS, PHP basics), accessibility (WCAG 2.1 AA), and Core Web Vitals
budgets. - Performance stack: caching, code splitting, responsive images (srcset), prefetch/preload,
Cloudflare
/CDN, DB tuning, optional Redis/object cache. - Security & reliability: WAF/hardening, TLS/SSL, RBAC, backups/DR runbooks, uptime & synthetic monitoring.
2) Technical SEO, Indexation & Site Governance
- Robots, programmatic
XML sitemaps
, canonicals, pagination, hreflang, parameter handling, and crawl-budget policies. - JS SEO & rendering diagnostics; log-file analysis; duplication/thin-content prevention and content pruning/refresh SOPs.
- Structured data (JSON-LD) for rich results (FAQ/HowTo/Product/Review/Organization/LocalBusiness/Video/News, as relevant).
3) SEO Strategy, Content Systems & Authority
- Keyword intelligence at scale: clustering, SERP & entity/intent mapping, topical authority,
hub & spoke
architecture. - Content ops: briefs, editorial calendars, internal-link frameworks, author/brand E-E-A-T systems (bios, reviews, trust pages).
- Link acquisition: white-hat outreach, digital PR, branded SERP sculpting, domain authority growth.
- International & Local SEO:
hreflang
at scale, market rollouts, multi-location GBP, listings syndication & review ops.
4) Data, IP/Metadata Tracking & Cross-Channel Collaboration
IP & metadata intelligence
(privacy-safe): reverse-IP/company lookups, geo, device, referral, UTM & session metadata; lawful enrichment to inform PPC/SM targeting. Attribution alignment
with PPC & Social: UTM governance, GTM (web & server-side)
, consent mode, enhanced conversions/CAPI, offline imports. - Build
SEOPPC/SM audience loops
(retargeting high-intent organic traffic) and feed insights back into content/SEO roadmaps. - Dashboards & reporting (GA4, GSC, Looker Studio, BigQuery); anomaly alerts and decision-ready insights.
5) Advanced Growth & Risk-Aware Tactics
- Full-spectrum tactic literacy (white/gray/black-hat) for
intel, detection, prevention & recovery
(e.g., PBN/link schemes awareness, doorway/cloaking detection, parasite/authority piggybacking)—execution only within policy/compliance. - Penalty defense & recovery: manual actions, disavow, detox, traffic restoration plans, negative-SEO defense.
6) Programmatic, AI & Automation
- Programmatic SEO frameworks: datatemplate generation with
quality gates
, anti-dup/near-dup checks, internal-link automation. - AI-assisted research & production: entity mapping, outline generation, human-in-the-loop QA; scheduled crawls, log parsers, and auto-alerts.
7) CRO, PPC Alignment & Ops
- A/B & multivariate testing on LPs; funnel diagnostics; improve
Quality Score
via landing-page speed/relevance. - Release management & QA: SEO pre-launch checklists, regression checks post-deployment, incident response for traffic drops/manual actions.
- Documentation & governance: SOPs/playbooks, backlog & prioritization, sprint planning with dev/design/content, vendor/tool procurement.
Required Experience
3–6+ years
in SEO + WordPress development with proven results
building and scaling large sites (10k–1M+ URLs). - Demonstrable case studies/portfolio (traffic growth, rankings, conversions, technical fixes, programmatic scale).
Skills & Tools
SEO/Research:
Education
- UG/PG: Any Graduate / Postgraduate (Marketing/IT preferred).
- Certifications (nice to have): GA4, Google Ads, major SEO platform certs.
Success Metrics (KPIs)
Organic growth:
non-brand clicks, qualified leads, assisted conversions, revenue attribution. Coverage & quality:
valid indexed pages %, crawl waste , duplication/thin-content , CWV pass rate . Authority:
high-quality referring domains growth; toxic score ; penalty-free health. Conversion & synergy:
LP conversion rate , QS , CPA via SEOPPC/SM alignment. Operational excellence:
time-to-deploy, regression defects , monitoring/alert coverage, SOP maturity.
