SEO Expert

Job Description

Strategy & Planning: Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive qualified traffic. Conduct in-depth keyword research to identify high-value opportunities and inform content strategies. Perform competitive analysis to identify SEO gaps and opportunities. Stay up-to-date with the latest SEO trends, algorithm updates, and best practices. On-Page SEO: Optimize website content, including headings, meta descriptions, image alt tags, and internal linking structure. Ensure content is optimized for target keywords while maintaining readability and user experience. Collaborate with content creators to ensure SEO best practices are integrated into all new content. Technical SEO: Conduct regular technical SEO audits to identify and resolve issues related to crawlability, indexability, site speed, mobile-friendliness, schema markup, and site architecture. Implement and manage redirects, canonical tags, and XML sitemaps. Work with development teams to ensure SEO considerations are integrated during website development and redesigns. Off-Page SEO (Link Building): Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites. Identify and outreach to potential link partners, including bloggers, journalists, and industry influencers. Monitor backlink profiles and disavow harmful links. Performance Monitoring & Reporting: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. Generate detailed reports on organic traffic, keyword rankings, conversions, and other key SEO metrics. Provide actionable insights and recommendations based on data analysis. Present findings and progress to stakeholders regularly. Local SEO (if applicable): Optimize Google My Business profiles and other local listings. Implement strategies to improve local search visibility. Required Skills & Qualifications: Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience). 2-5 years of hands-on experience in SEO, demonstrating a strong track record of success. Proven expertise in keyword research, on-page optimization, technical SEO, and link building. Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. Strong understanding of HTML, CSS, and website architecture as they relate to SEO. Familiarity with content management systems (CMS) like WordPress, Shopify, Magento, etc. Excellent analytical skills with the ability to interpret data and translate it into actionable strategies. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Up-to-date knowledge of the latest search engine algorithms and industry best practices. Job Types: Full-time, Permanent Pay: ₹9,576.21 - ₹46,211.37 per month Benefits: Health insurance Paid sick time Paid time off Schedule: Day shift Work Location: In person