SEO Executive

We build high-performing Shopify apps and SaaS products used by global eCommerce brands. Our products grow through organic discovery, merchant trust, and content-led demand within the Shopify ecosystem. We re now expanding our growth team with a dedicated SEO & Content expert to scale organic acquisition.

Here s the role we want you to own.

Role Overview

The SEO & Content Marketing Specialist will own organic growth, content strategy, and search visibility for our Shopify apps and SaaS products.
The goal is clear: increase high-intent traffic, drive app installs & trials, and improve trial-to-paid conversions through content and SEO.

Key Responsibilities

1. SEO Strategy & Execution

• Own end-to-end SEO for Shopify apps, SaaS websites, and landing pages.
• Perform keyword research focused on merchant intent (apps, features, use cases).
• Optimise on-page SEO, technical SEO, internal linking, and metadata.
• Manage App Store SEO (ASO) for Shopify App Store listings.
• Build and execute a link-building & authority growth strategy.

2. Content Planning & Creation

• Create and manage a consistent content calendar (blogs, use-case pages, comparison pages, integration pages).
• Write high-converting product content: feature pages, launch posts, onboarding guides, and help docs.
• Develop merchant-focused content: case studies, success stories, and industry insights.
• Produce SEO-driven long-form content to rank for high-intent keywords.
• Collaborate with design for visual content, infographics, and lead magnets.

3. Shopify/SaaS App Growth Content

• Create content to support the full funnel: discovery install activation retention.
• Write email sequences, drip campaigns, and in-app content for engagement and upsells.
• Support product launches, feature releases, and changelog announcements.

4. Research, Competition & Positioning

• Analyse competing Shopify apps and SaaS tools for keyword gaps and content opportunities.
• Build comparison pages and alternative pages to capture switching traffic.
• Refine brand voice based on merchant psychology and buying behavior.

5. Analytics & Performance

• Track organic traffic, keyword rankings, conversions, installs, and trials.
• Measure content performance, CTR, bounce rate, and assisted conversions.
• Deliver weekly and monthly SEO & content performance reports.
• Continuously optimise based on data, not assumptions.

Requirements

• 2 5 years of experience in SEO & content marketing for SaaS, B2B, or Shopify apps.
• Strong understanding of search intent, product-led SEO, and content funnels.
• Proven hands-on experience with keyword research, on-page SEO, and content strategy.
• Excellent English writing, storytelling, and editorial skills.
• Ability to translate technical product features into merchant-friendly content.
• Experience with App Store optimization, product pages, and conversion-focused writing is a big plus.

What We Offer

• Chance to work on scalable Shopify apps & SaaS products with global reach.
• High-ownership role with direct impact on installs, trials, and MRR.
• Creative freedom to build the entire organic growth engine from scratch.
• Performance incentives linked to organic growth and conversions.